SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    ---------

                                    FORM 8-K

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       THE SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): October 26, 2004


                           J. C. PENNEY COMPANY, INC.
                     (Exact name of registrant as specified
                                 in its charter)


Delaware                            1-15274                        26-0037077
(State or other jurisdiction   (Commission File No.)         (I.R.S. Employer
of incorporation )                                           Identification No.)

6501 Legacy Drive
Plano, Texas                                            75024-3698
(Address of principal executive offices)                (Zip code)


Registrant's telephone number, including area code:  (972) 431-1000


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
    230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
    240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
    Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13d-4(c) under the Exchange
    Act (17 CFR 240.13e-4(c))





Item 8.01         Other Events

     On October 26, 2004, the Company's wholly-owned operating subsidiary, J. C.
     Penney Corporation,  Inc.,  announced that it is calling for redemption all
     of its outstanding 5% Convertible Subordinated Notes Due 2008, of which the
     Company is a co-obligor. (See attached Exhibit 99.)





Item 9.01        Financial Statement and Exhibits

      Exhibit 99 News  Release  date  October 26, 2004  announcing  the
                 redemption  of the 5%  Convertible  Subordinated  Notes  Due
                 2008.










                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                             J. C. PENNEY COMPANY, INC.



                                        By:   /s/ Charles R. Lotter 
                                           ---------------------------------
                                             Charles R. Lotter
                                             Executive Vice President, Secretary
                                             and General Counsel



Date:  October 27, 2004







                                                                      EXHIBIT 99


                              JCPenney News Release

 
                                                                       
CONTACT
Quinton Crenshaw           Tim Lyons                   Eli Akresh                  Bob Johnson
Public Relations           Public Relations            Investor Relations          Investor Relations
(972) 431-5581            (972) 431-4834              (972) 431-2207              (972) 431-2217
qcrensha@jcpenney.com      tmlyons@jcpenney.com        eakresh@jcpenney.com        rvjohnso@jcpenney.com
---------------------     --------------------         --------------------        ---------------------



                       JCPENNEY CALLS 5% CONVERTIBLE NOTES

                    Equity and Debt Reduction Program on Plan

                  Share Repurchase Program 34 Percent Complete



     PLANO,  Texas,   October  26,  2004  -  J.  C.  Penney  Corporation,   Inc.
("Corporation"),  a  wholly-owned  subsidiary  of J.  C.  Penney  Company,  Inc.
("JCPenney" or "Company")  (NYSE: JCP) has called for redemption the outstanding
5%  Convertible  Subordinated  Notes Due 2008.  In  addition,  the Company  also
provided an update on its equity and debt reduction program.

     Commenting on the program,  Robert Cavanaugh,  Executive Vice President and
Chief Financial Officer of JCPenney said, "We are pleased with the progress that
we have made with our capital structure  repositioning program.  Through October
22, 2004,  the Company had  repurchased  27.6 million shares of its Common Stock
for approximately $1.0 billion in open market  transactions,  representing about
34 percent of the announced share  repurchase  program.  After the conversion or
redemption  of the  convertible  notes,  the Company  will have also reduced its
long-term debt by  approximately  $1.7 billion in 2004,  representing  nearly 75
percent of our announced debt reduction program."

     Corporation  today  announced  it is  calling  all  of its  outstanding  5%
Convertible  Subordinated  Notes  Due 2008 at a price of  102.5%,  plus  accrued
interest to November 17, 2004.  Approximately  $650 million of the Notes,  which
are convertible into approximately 22.8 million shares of JCPenney Common Stock,
are  outstanding.  The  Notes  will  be  redeemed  on  November  17,  2004  (the
"Redemption Date").








     Holders of the Notes have the  option to  convert  the Notes into  JCPenney
Common Stock at the conversion  price of $28.50 per share.  Holders  electing to
convert  the Notes into  Common  Stock will not receive  accrued  interest.  The
conversion  price is equivalent to 35.0877 shares per $1,000 principal amount of
the Notes.  The Common  Stock price at the close of business on October 25, 2004
was  $37.75.  Holders  wishing to  convert  the Notes must do so by the close of
business on November 16, 2004, the day prior to the Redemption Date. The Trustee
and Conversion Agent for the Notes is The Bank of New York.




     J. C. Penney Corporation,  Inc., the wholly-owned  operating  subsidiary of
the  Company,  is  one of  America's  largest  department  store,  catalog,  and
e-commerce retailers, employing approximately 150,000 associates. As of July 31,
2004, J. C. Penney  Corporation,  Inc. operated 1,018 JCPenney department stores
throughout the United States and Puerto Rico, and 60 Renner department stores in
Brazil. JCPenney Catalog,  including e-commerce, is the nation's largest catalog
merchant of general merchandise,  and JCPenney.com is one of the largest apparel
and home furnishings sites on the Internet. J. C. Penney Corporation,  Inc. is a
contributor to JCPenney Afterschool Fund, a charitable organization committed to
providing  children with high quality  after school  programs to help them reach
their full potential.

     This release may contain  forward-looking  statements within the meaning of
the  Private  Securities  Litigation  Reform Act of 1995.  Such  forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment  decisions.  Any non-GAAP terms  referenced,  such as EBITDA and free
cash flow, are defined and presented in the Company's 2003 Annual Report on Form
10-K. 
                                      ###