Ownership Submission
FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  FARBER ERICA
2. Date of Event Requiring Statement (Month/Day/Year)
09/15/2010
3. Issuer Name and Ticker or Trading Symbol
ARBITRON INC [ARB]
(Last)
(First)
(Middle)
9705 PATUXENT WOODS DRIVE
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

COLUMBIA, MD 21046
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 3,106
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) 06/30/2001 06/30/2011 Common Stock 925 $ 24.1 D  
Non-Qualified Stock Option (right to buy) 10/01/2001 10/01/2011 Common Stock 1,006 $ 26.15 D  
Non-Qualified Stock Option (right to buy) 01/02/2002 01/02/2012 Common Stock 684 $ 32.6 D  
Non-Qualified Stock Option (right to buy) 04/01/2002 04/01/2012 Common Stock 1,047 $ 34.66 D  
Non-Qualified Stock Option (right to buy) 11/30/2002(1) 05/30/2012 Common Stock 7,000 $ 37.02 D  
Non-Qualified Stock Option (right to buy) 07/01/2002 07/01/2012 Common Stock 738 $ 30.23 D  
Non-Qualified Stock Option (right to buy) 10/01/2002 10/01/2012 Common Stock 780 $ 35 D  
Non-Qualified Stock Option (right to buy) 01/02/2003 01/02/2013 Common Stock 980 $ 34 D  
Non-Qualified Stock Option (right to buy) 03/31/2003 03/31/2013 Common Stock 1,243 $ 31.7 D  
Non-Qualified Stock Option (right to buy) 11/20/2003(1) 05/20/2003 Common Stock 7,000 $ 32.75 D  
Non-Qualified Stock Option (right to buy) 06/30/2003 06/30/2013 Common Stock 1,663 $ 35.7 D  
Non-Qualified Stock Option (right to buy) 09/30/2003 09/30/2013 Common Stock 1,400 $ 35.3 D  
Non-Qualified Stock Option (right to buy) 12/31/2003 12/31/2013 Common Stock 1,184 $ 41.72 D  
Non-Qualified Stock Option (right to buy) 11/17/2004(1) 05/17/2014 Common Stock 7,000 $ 36.75 D  
Non-Qualified Stock Option (right to buy) 06/30/2004 06/30/2014 Common Stock 3,000 $ 36.52 D  
Non-Qualified Stock Option (right to buy) 11/24/2005(1) 05/24/2015 Common Stock 7,000 $ 41.02 D  
Non-Qualified Stock Option (right to buy) 11/24/2006(1) 05/24/2016 Common Stock 7,000 $ 39.87 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
FARBER ERICA
9705 PATUXENT WOODS DRIVE
COLUMBIA, MD 21046
  X      

Signatures

/s/ Timothy T. Smith, as Attorney in Fact for Erica Farber 09/17/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The options vested on the date of grant and become exercisable in full six months after their date of grant.

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