UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 Current Report
     Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of
earliest event reported):     June 5, 2008 (June 5, 2008)

                            Brown-Forman Corporation
             (Exact name of registrant as specified in its charter)

   Delaware                  002-26821            61-0143150
(State or other            (Commission         (I.R.S. Employer
 jurisdiction of            File Number)       Identification No.)
 incorporation)

 850 Dixie Highway, Louisville, Kentucky           40210
(Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code (502) 585-1100


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2.):

[ ] Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
    (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
    Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
    Act (17 CFR 240.13e-4(c))



Item 2.02.  Results of Operations and Financial Condition

Brown-Forman  Corporation  issued a press release today,  June 5, 2008 reporting
results of its operations for the fiscal year and fiscal quarter ended April 30,
2008. A copy of this  Brown-Forman  Corporation press release is attached hereto
as Exhibit 99.1.


Item 9.01.  Financial Statements and Exhibits

 (a)  Not applicable.
 (b)  Not applicable.
 (c)  Exhibits
      99.1              Press Release, dated June 5, 2008.



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                       Brown-Forman Corporation
                                            (Registrant)


Date:   June 5, 2008                       By:  /s/ Nelea A. Absher
                                                Nelea A. Absher
                                                Vice President, Associate
                                                General Counsel and Assistant
                                                Corporate Secretary



Exhibit Index

Exhibit
Number     Description

99.1       Press Release, dated June 5, 2008, issued by Brown-Forman
           Corporation, reporting results of operations for the fiscal year and
           fiscal quarter ended April 30, 2008.



                                                                 Exhibit 99.1

FOR IMMEDIATE RELEASE

BROWN-FORMAN REPORTS RECORD EARNINGS FOR FISCAL 2008
REPORTED OPERATING INCOME GREW 14% WHILE UNDERLYING(1) OPERATING INCOME
INCREASED 8%

Louisville,  KY, June 5, 2008 -  Brown-Forman  Corporation  reported  record net
sales for fiscal 2008, totaling nearly $3.3 billion,  with international markets
contributing  more  than  50% of  total  net  sales  for the  first  time in the
company's 138-year history.  Reported diluted earnings per share from continuing
operations(2)  rose 10% to $3.55 and  operating  income grew 14% to $685 million
for the fiscal year.

Higher  consumer  demand for Jack Daniel's  Tennessee  Whiskey,  Jack Daniel's &
Cola, and Finlandia Vodka,  particularly  outside the U.S., and excellent growth
in the U.S. for Gentleman Jack drove operating income  increases.  Additionally,
benefits  from a weaker U.S.  dollar and the  incremental  profits from the Casa
Herradura(3)  and  Chambord  acquisitions  completed  in the prior  fiscal  year
contributed  to  year-over-year  profit  growth.  Higher raw material  costs and
increased  operating  investments  partially  offset these gains.  Adjusting for
added profits  associated  with Casa  Herradura and Chambord,  the benefits of a
weaker  U.S.  dollar,  and last  year's  net gain on the sale of winery  assets,
underlying operating income was up 8% for the fiscal year.

--------
(1) Underlying operating income represents operating income reported in
    accordance with GAAP, adjusted for certain items.  A reconciliation from
    reported growth to underlying operating income growth (a non-GAAP measure)
    for the fourth quarter and full year, and the reasons why management
    believes these adjustments to be useful to the reader, are included in
    Schedule A.
(2) All financial and statistical information contained in this press release
    relates to the continuing operations of the company unless otherwise stated.
(3) Major brands included in the January 2007 Casa Herradura acquisition were
    Tequila Herradura, el Jimador tequila, and the New Mix ready to drink
    product.



Fiscal 2008 net sales grew $476  million,  or 17%,  over fiscal 2007 while gross
profit increased $214 million, or 14%. Net sales and gross profit benefited from
double-digit  gains for the Jack  Daniel's  family of brands and  Finlandia,  in
addition  to  mid-single  digit gains for  Southern  Comfort.  Net sales  growth
reflects  volume and pricing  increases  along with favorable  foreign  exchange
gains. Higher costs,  including grain,  grapes, and fuel, partially offset these
gains.  The fiscal 2007  acquisitions of the Casa Herradura  brands and Chambord
also  contributed  to the increases in revenues and gross profit.  Adjusting for
foreign  exchange  and  acquisitions,  the fiscal 2008  underlying  gross profit
growth was 6%.

Advertising and promotion investments increased 15% for the year due to spending
behind the company's  premium global  brands,  developing  brands,  and recently
acquired brands, and due to a weaker U.S. dollar. Adjusting for foreign exchange
and spending behind recently  acquired brands,  advertising and promotion was up
6% for the year.  Selling,  general,  and administrative  expenses increased 10%
over 2007 due largely to the  acquisition  of the Casa Herradura  brands,  and a
weaker U.S. dollar.  Excluding these items, underlying SG&A increased 3% for the
year.

Global  depletions(4)  for Jack  Daniel's were up 4% over the prior year. In the
U.S.,  depletions  increased in the low-single digit range, while  international
depletions  grew at a  high-single  digit rate.  Robust  double-digit  depletion
growth rates were recorded throughout many markets in Europe and Latin America.

Finlandia  depletions  were up 16% globally  over fiscal 2007,  driven by strong
double-digit  growth in many parts of Europe,  particularly  Poland and  Russia.
Southern Comfort global depletions were flat for the full-year as solid gains in
the U.K., South Africa,  and Australia were partially offset by low-single digit
declines in the U.S.

--------

(4) Depletions are shipments from wholesaler distributors to retail customers,
    and are commonly regarded in the industry as an approximate measure of
    consumer demand.



Depletions for several brands, including Bonterra,  Gentleman Jack, and Woodford
Reserve,  grew at healthy  double-digit  rates for the year while  Sonoma-Cutrer
advanced in the  high-single  digits.  Fetzer Valley Oaks and Korbel  registered
low-single  digit depletion  growth while Canadian Mist,  Bolla, and Early Times
recorded modest declines for the year.

The following chart summarizes the fiscal 2008 worldwide  depletions,  depletion
growth,  reported  net sales  growth,  and foreign  exchange  adjusted net sales
growth, for Brown-Forman's largest volume brands:


                                                                  
                                                                           Net Sales % Change vs. Fiscal 2007
                            Nine-Liter Cases     Depletion % Change        ----------------------------------
Brand                           (000's)            vs Fiscal 2007          Reported       Constant Currency(5)

Jack Daniel's TW                 9,450                   4%                   9%                   6%
New Mix RTD(6)                   4,340                   NA                   NA                   NA
Finlandia                        2,835                  16%                  33%                  19%
Southern Comfort                 2,460                   -                    6%                   3%
Fetzer Valley Oaks               2,355                   2%                   2%                   1%
Jack Daniel's & Cola RTD         2,260                  18%                  33%                  19%
Canadian Mist                    1,895                  (3%)                  -                    -



Fourth Quarter

Fourth quarter  reported  diluted earnings per share increased 45% over the same
quarter last year to $0.81 while operating income grew 25% to $135 million.  Net
sales  and  gross  profit  grew 12% and 11%,  respectively.  Reported  operating
earnings  were  driven by  continued  growth  in  consumer  demand  for the Jack
Daniel's  family of brands and  Finlandia,  particularly  outside the U.S.,  the
acquisition  of the Casa  Herradura  brands,  moderate  increases  in  operating
investments in the quarter and the weaker U.S. dollar. Additionally,  net income
for the quarter was positively  impacted by a lower effective tax rate resulting
from the effective  settlement of various tax  uncertainties.  These settlements
resulted in the reversal of previously  established  tax reserves,  providing an
incremental $0.04 in earnings per diluted share compared to the same period last
year.

--------
(5) Constant currency represents reported net sales with the benefit of a weaker
    U.S. dollar removed.  Management uses the measure to understand the growth
    of the business on a constant dollar basis as fluctuations in exchange rates
    can distort the underlying growth of the business both positively and
    negatively.
(6) Tequila ready-to-drink brand acquired in January 2007 as part of Casa
    Herradura and sold exclusively in Mexico.



Fourth  quarter  underlying  operating  income  was up 12% over the  prior  year
period.   These  excellent  underlying  results  reflect  stable  Jack  Daniel's
depletion  trends in the U.S. and continued solid demand in many markets outside
the U.S.,  exceptional growth for Finlandia in Eastern Europe, strong growth for
Gentleman Jack, and moderate increases in brand investments, as well as a slight
decline in SG&A expense in the quarter when compared to the prior-year-period.

Fiscal 2009 Outlook

Paul Varga,  the company's chief  executive  officer,  stated,  "Fiscal 2008 was
another excellent year for our company,  particularly  considering the difficult
macro-economic  conditions  under  which these  results  were  achieved,  as our
underlying  earnings growth  approximated our company's  long-term growth rate."
Building on this strong foundation,  in fiscal 2009 the company projects diluted
earnings per share to fall within a range of $3.73 to $3.98, representing growth
of 5% to 12% and  operating  income  to grow in the  range  of 3% to 10% for the
year.

The  company's   outlook   incorporates   expectations   for   continued   solid
international  growth,  improving  trends for both Jack  Daniel's  and  Southern
Comfort  and  healthy  growth  from  the  Casa  Herradura  brands  in the  U.S.,
expectations for a higher effective tax rate,  anticipated increases in fuel and
raw material costs, the benefits of the fiscal 2008 share repurchase,  and lower
interest expense.

Brown-Forman  will host a  conference  call to discuss the results at 10:00 a.m.
(EDT) this morning.  All interested  parties in the U.S. are invited to join the
conference call by dialing  888-624-9285 and asking for the  Brown-Forman  call.
International  callers  should dial  706-679-3410  and ask for the  Brown-Forman
call. No password is required.  The company suggests that  participants  dial in
approximately  ten minutes in advance of the 10:00 a.m.  start of the conference
call.



A live  audio  broadcast  of the  conference  call  will also be  available  via
Brown-Forman's  Internet  Web  site,  www.brown-forman.com,  through  a link  to
"Investors/Information."  For those  unable to  participate  in the live call, a
replay  will  be  available  by  calling  800-642-1687  (U.S.)  or  706-645-9291
(international).  The identification  code is 9424319. A digital audio recording
of the conference call will also be available on the Web site  approximately one
hour after the conclusion of the  conference  call. The replay will be available
for at least 30 days following the conference call.

Brown-Forman  Corporation  is a producer and  marketer of fine quality  beverage
alcohol brands,  including Jack Daniel's,  Southern  Comfort,  Finlandia  Vodka,
Tequila  Herradura,  el Jimador Tequila,  Canadian Mist, Fetzer and Bolla Wines,
and Korbel California Champagnes.



IMPORTANT NOTE ON FORWARD-LOOKING STATEMENTS:

This release  contains  statements,  estimates,  or projections  that constitute
"forward-looking  statements"  as defined under U.S.  federal  securities  laws.
Generally,   the  words  "expect,"  "believe,"  "intend,"   "estimate,"  "will,"
"anticipate," and "project," and similar expressions  identify a forward-looking
statement,  which speaks only as of the date the  statement  is made.  Except as
required  by law,  we do not  intend to update  or  revise  any  forward-looking
statements, whether as a result of new information, future events, or otherwise.
We  believe  that  the   expectations   and  assumptions  with  respect  to  our
forward-looking statements are reasonable. But by their nature,  forward-looking
statements involve known and unknown risks, uncertainties and other factors that
in some  cases are out of our  control.  These  factors  could  cause our actual
results to differ materially from  Brown-Forman's  historical  experience or our
present expectations or projections.  Here is a non-exclusive list of such risks
and uncertainties:

 - continuation of the deterioration in general economic conditions,
   particularly in the United States where we earn about half of our profits,
   and other markets with economies linked to the U.S., including higher energy
   prices, declining home prices, deterioration of the sub-prime lending market,
   decreased discretionary income or other factors;
 - pricing, marketing and other competitive activity focused against our major
   brands;
 - lower consumer confidence or purchasing related to economic conditions, major
   natural disasters, terrorist attacks or widespread outbreak of infectious
   diseases;
 - tax increases and/or tariff barriers or other restrictions affecting beverage
   alcohol, whether at the federal or state level in the U.S. or in other major
   markets around the world, and the unpredictability or suddenness with which
   they can occur;
 - limitations and restrictions on distribution of products and alcohol
   marketing, including advertising and promotion, as a result of stricter
   governmental policies adopted either in the United States or in our other
   major markets;
 - fluctuations in the U.S. Dollar against foreign currencies, especially the
   British Pound, Euro, Australian Dollar, and the South African Rand;
 - reduced bar, restaurant, hotel and travel business, including travel retail;
 - longer-term, a change in consumer preferences, societal attitudes or cultural
   trends that results in the reduced consumption of our premium spirits brands
   or our ready-to-drink products;
 - changes in distribution arrangements in major markets that limit our ability
   to market or sell our products;
 - adverse impacts relating to our acquisition strategies or our integration of
   acquired businesses and conforming them to the company's trade practice
   standards, financial controls environment and U.S. public company
   requirements;
 - price increases in energy or raw materials, including grapes, grain, agave,
   wood, glass, and plastic;
 - changes in climate conditions, agricultural uncertainties or other supply
   limitations that adversely affect the price, availability or quality of
   grapes, agave, grain, glass, closures or wood;
 - termination of our rights to distribute and market agency brands in our
   portfolio;
 - press articles or other public media related to our company, brands,
   personnel, operations, business performance or prospects;
 - counterfeit production of our products and any resulting negative effect on
   our intellectual property rights or brand equity; and
 - adverse developments stemming from state or federal investigations of
   beverage alcohol industry marketing or trade practices of suppliers,
   distributors or retailers.



                            Brown-Forman Corporation
                 Unaudited Consolidated Statements of Operations
                 (Dollars in millions, except per share amounts)

                                      Three Months Ended
                                           April 30,
                                      2007           2008         Change
                                     ------         ------        ------
CONTINUING OPERATIONS
   Net sales                         $690.8         $772.3          12%
   Gross profit                       361.9          401.0          11%
   Advertising expenses                93.9          101.0           8%
   Selling, general, and
    administrative expenses           157.6          158.4           1%
   Amortization expense                 1.3            1.2
   Other expense, net                   0.5            5.0
      Operating income                108.6          135.4          25%
   Interest expense, net               10.9            9.0
      Income before income taxes       97.7          126.4          29%
   Income taxes                        28.4           27.7
      Net income                       69.3           98.7          42%

   Earnings per share:
      Basic                            0.56           0.82          45%
      Diluted                          0.56           0.81          45%


DISCONTINUED OPERATIONS
   Net (loss) income                  $(2.5)         $ 0.4

   Loss per share:
      Basic                           (0.02)            --
      Diluted                         (0.02)            --


TOTAL COMPANY
   Net income                        $ 66.8         $ 99.1          48%

   Earnings per share:
      Basic                            0.54           0.82          51%
      Diluted                          0.54           0.81          51%


                                     (more)



                            Brown-Forman Corporation
                 Unaudited Consolidated Statements of Operations
                 (Dollars in millions, except per share amounts)

                                          Year Ended
                                           April 30,
                                      2007           2008         Change
                                     ------         ------        ------
CONTINUING OPERATIONS
   Net sales                       $2,806.1       $3,282.2          17%
   Gross profit                     1,480.8        1,694.6          14%
   Advertising expenses               361.1          415.2          15%
   Selling, general, and
    administrative expenses           535.6          591.5          10%
   Amortization expense                 1.4            5.1
   Other (income), net                (19.6)          (2.2)
      Operating income                602.3          685.0          14%
   Interest expense, net               16.3           41.4
      Income before income taxes      586.0          643.6          10%
   Income taxes                       185.9          204.2
      Net income                      400.1          439.4          10%

   Earnings per share:
      Basic                            3.26           3.59          10%
      Diluted                          3.22           3.55          10%


DISCONTINUED OPERATIONS
   Net (loss) income                 $(10.6)        $  0.4

   Loss per share:
      Basic                           (0.09)            --
      Diluted                         (0.09)            --


TOTAL COMPANY
   Net income                        $389.5         $439.8          13%

   Earnings per share:
      Basic                            3.17           3.59          13%
      Diluted                          3.14           3.56          13%


                                     (more)



                            Brown-Forman Corporation
                 Unaudited Condensed Consolidated Balance Sheets
                              (Dollars in millions)

                                                April 30,          April 30,
                                                  2007               2008
                                                 -------            -------
Assets:
Cash and cash equivalents                        $  283              $  119
Short-term investments                               86                  --
Accounts receivable, net                            404                 453
Inventories                                         694                 685
Other current assets                                168                 199
                                                  -----               -----
     Total current assets                         1,635               1,456

Property, plant, and equipment, net                 506                 501
Goodwill                                            670                 688
Other intangible assets                             684                 699
Prepaid pension cost                                 23                  23
Other assets                                         33                  38
                                                  -----               -----
     Total assets                                $3,551              $3,405
                                                  =====               =====

Liabilities:
Accounts payable and accrued expenses            $  361              $  380
Accrued income taxes                                 27                  15
Payable to stockholders                             204                  --
Short-term borrowings                               401                 585
Current portion of long-term debt                   354                   4
                                                  -----               -----
     Total current liabilities                    1,347                 984

Long-term debt                                      422                 417
Deferred income taxes                                56                  89
Accrued postretirement benefits                     123                 121
Other liabilities                                    30                  69
                                                  -----               -----
     Total liabilities                            1,978               1,680

Stockholders' equity                              1,573               1,725
                                                  -----               -----

Total liabilities and stockholders' equity       $3,551              $3,405
                                                  =====              ======

                                     (more)



                            Brown-Forman Corporation
            Unaudited Condensed Consolidated Statements of Cash Flows
                              (Dollars in millions)

                                                             Year Ended
                                                              April 30,
                                                       2007              2008
                                                      ------            ------
Cash flows from operating activities:
   Continuing operations                               $349              $534
   Discontinued operations                                6                --
                                                      ------            ------
         Cash provided by operating activities          355               534

Cash flows from investing activities:
   Acquisition of businesses                         (1,045)                2
   Acquisition of distribution rights                   (25)               --
   Acquisition of brand names and trademarks             --               (13)
   Net decrease in short-term investments                74                86
   Additions to property, plant, and equipment          (58)              (41)
   Other                                                 16                (6)
                                                      ------            ------
         Cash (used for) provided by
          investing activities                       (1,038)               28

Cash flows from financing activities:
   Net increase (decrease) in debt                      597              (172)
   Acquisition of treasury stock                         --              (223)
   Special distribution to stockholders                  --              (204)
   Dividends paid                                      (143)             (158)
   Other                                                 33                21
                                                      ------            ------
         Cash provided by (used for)
          financing activities                          487              (736)

Effect of exchange rate changes
 on cash and cash equivalents                             4                10
                                                      ------            ------

Net decrease in cash and cash equivalents              (192)             (164)

Cash and cash equivalents, beginning of period          475               283
                                                      ------            ------
Cash and cash equivalents, end of period               $283              $119
                                                      ======            ======


                                     (more)



                            Brown-Forman Corporation
                           Continuing Operations Only
                      Supplemental Information (Unaudited)
                 (Dollars in millions, except per share amounts)


                                                        Three Months Ended
                                                             April 30,
                                                    2007                  2008
                                                   ------                ------

Net sales                                          $690.8                $772.3
Excise taxes                                       $142.4                $165.9

Net sales (stripped of excise taxes)               $548.4                $606.4
Gross profit (as reported)                         $361.9                $401.0

Gross margin (as reported)                          52.4%                 51.9%
Gross margin (stripped net sales basis)*            66.0%                 66.1%

Effective tax rate                                  29.1%                 22.0%

Cash dividends paid per common share              $0.3025               $0.3400

Shares (in thousands) used in the
calculation of earnings per share
   - Basic                                        123,044               120,770
   - Diluted                                      124,236               121,769



* Management believes excluding excise tax from the gross margin calculation
  provides a more meaningful comparison because of changes in the company's
  distribution structures in several markets. These changes result in the
  company collecting and remitting excise taxes which are reported in net sales
  and cost of sales, preventing effective comparison across periods where the
  same distribution structures were not employed.


                                     (more)




                            Brown-Forman Corporation
                           Continuing Operations Only
                      Supplemental Information (Unaudited)
                 (Dollars in millions, except per share amounts)


                                                            Year Ended
                                                             April 30,
                                                    2007                  2008
                                                   ------                ------

Net sales                                        $2,806.1              $3,282.2
Excise taxes                                       $588.5                $700.7

Net sales (stripped of excise taxes)             $2,217.6              $2,581.5
Gross profit (as reported)                       $1,480.8              $1,694.6

Gross margin (as reported)                          52.8%                 51.6%
Gross margin (stripped net sales basis)*            66.8%                 65.6%

Effective tax rate                                  31.7%                 31.7%

Cash dividends paid per common share              $1.1650               $1.2850

Shares (in thousands) used in the
calculation of earnings per share
   - Basic                                        122,868               122,464
   - Diluted                                      124,201               123,609



* Management believes excluding excise tax from the gross margin calculation
  provides a more meaningful comparison because of changes in the company's
  distribution structures in several markets. These changes result in the
  company collecting and remitting excise taxes which are reported in net sales
  and cost of sales, preventing effective comparison across periods where the
  same distribution structures were not employed.






These  figures have been prepared in  accordance  with the  company's  customary
accounting practices.




                                   Schedule A

                            Brown-Forman Corporation
                           Continuing Operations Only
                      Supplemental Information (Unaudited)

                                                                        
                                                       Three Months            Twelve Months
                                                          Ended                    Ended
                                                      April 30, 2008           April 30, 2008

REPORTED NET SALES GROWTH                                  12%                      17%
Net sales from acquisitions                                 0%                      (7%)
Impact of foreign currencies                               (5%)                     (4%)
Net sales from agency brands                                2%                       0%
Estimated net change in trade inventories                  (2%)                      0%
                                                          -----                    -----
UNDERLYING NET SALES GROWTH                                 7%                       6%
                                                          =====                    =====

REPORTED GROSS PROFIT GROWTH                               11%                      14%
Gross profit from acquisitions                             (1%)                     (4%)
Impact of foreign currencies                               (5%)                     (4%)
Estimated net change in trade inventories                  (1%)                      0%
                                                          -----                    -----
UNDERLYING GROSS PROFIT GROWTH                              4%                       6%
                                                          =====                    =====

REPORTED ADVERTISING GROWTH                                 8%                      15%
Advertising from acquisitions                               0%                      (5%)
Impact of foreign currencies                               (5%)                     (4%)
                                                          -----                    -----
UNDERLYING ADVERTISING GROWTH                               3%                       6%
                                                          =====                    =====

REPORTED SG&A GROWTH                                        1%                      10%
SG&A from acquisitions                                      0%                      (6%)
Impact of foreign currencies                               (2%)                     (1%)
                                                          -----                    -----
UNDERLYING SG&A GROWTH                                     (1%)                      3%
                                                          =====                    =====

REPORTED OPERATING INCOME GROWTH                           25%                      14%
Operating income from acquisitions                         (5%)                     (3%)
Impact of foreign currencies                               (4%)                     (5%)
Operating income from agency brands                         1%                       0%
Estimated net change in trade inventories                  (5%)                      0%
Absence of gain on winery assets                            0%                       2%
                                                          -----                    -----
UNDERLYING OPERATING INCOME GROWTH                         12%                       8%
                                                          =====                    =====


Notes:

Acquisitions - Refers to the acquisition of the Casa Herradura brands in January
2007 and Chambord in May 2006, thus making comparisons  difficult to understand.
In addition,  we believe that excluding the results,  and associated  transition
expenses,  of these acquisitions provides helpful information in forecasting and
planning the growth expectations of the company.

Impact of foreign  currencies  - Refers to net gains and losses  incurred by the
company  relating  to sales and  purchases  in  currencies  other  than the U.S.
Dollar.  We use the  measure  to  understand  the  growth of the  business  on a
constant  dollar  basis as  fluctuations  in  exchange  rates  can  distort  the
underlying  growth  of  our  business  (both  positively  and  negatively).   To
neutralize the effect of foreign  exchange  fluctuations,  we have  historically
translated  current  year results at prior year rates.  While we recognize  that
foreign  exchange  volatility  is a reality for a global  company,  we routinely
review our company  performance  on a constant  dollar  basis.  We believe  this
allows both  management  and our  investors to  understand  better our company's
growth trends.

Agency  brands - Refers to the impact of certain  agency brands  (including  Red
Bull) exiting the Mexican distribution operation.

Estimated net change in trade  inventories  - Refers to the estimated  financial
impact of changes in wholesale  trade  inventories  for the company's  brands in
markets where we use third-party distributors.  We compute this effect using our
estimated  depletion trends and separately  identify trade inventory  changes in
the variance  analysis for our key measures.  Based on the estimated  depletions
and the  fluctuations in trade inventory  levels,  we then adjust the percentage
variances from prior to current  periods for our key measures.  We believe it is
important  to make this  adjustment  in order for  management  and  investors to
understand the results of our business  without  distortions that can arise from
varying levels of wholesale inventories.

Absence of gain on winery assets - Refers to the net gain recorded during fiscal
2007  associated  with the sale of an Italian  winery used in the  production of
Bolla  wines.  We  believe  this  item  creates  a  disproportionate  effect  on
underlying  business results,  making  comparisons  difficult for the reader. In
addition,  we believe that excluding this gain provides  helpful  information in
forecasting and planning the growth expectations of the company.

The company  cautions that  non-GAAP  measures may be considered in addition to,
but not as a substitute for, the company's reported GAAP results.