Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
FRIDDELL GUY R III
  2. Issuer Name and Ticker or Trading Symbol
COOLSAVINGS INC [csav]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
150 W BRAMBLETON AVE, C/O LANDMARK COMMUNICATIONS INC
3. Date of Earliest Transaction (Month/Day/Year)
04/30/2005
(Street)

NORFOLK, VA 23510
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Warrant $ 0.5 (1) 04/30/2005   J(2)   256,180   05/01/2005 07/30/2009 Common Stock 256,180 $ 0 13,209,125 I See footnote (3)

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
FRIDDELL GUY R III
150 W BRAMBLETON AVE
C/O LANDMARK COMMUNICATIONS INC
NORFOLK, VA 23510
  X      
QUIST KARL B
150 W BRAMBLETON AVE
C/O LANDMARK COMMUNICATIONS INC
NORFOLK, VA 23510
  X      
ALSTON MICHAEL W
C/O LANDMARK COMMUNICATIONS INC
150 W. BRAMBLETON AVE
NORFOLK, VA 23510
  X      
Fiveash Joseph G III
C/O THE WEATHER CHANNEL INTERACTIVE, INC
300 INTERSTATE NORTH PARKWAY
ATLANTA, GA 30339
  X      

Signatures

 Guy R. Friddell, III   05/02/2005
**Signature of Reporting Person Date

 Karl B. Quist   05/02/2005
**Signature of Reporting Person Date

 Michael W. Alston   05/02/2005
**Signature of Reporting Person Date

 Joseph G. Fiveash, III   05/02/2005
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Increases to $0.75 after July 31, 2005 if not sooner exercised.
(2) Under the terms of an Amended and Restated Loan Agreement dated as of July 30, 2001, as amended (the "Loan Agreement"), between the Issuer and Landmark Communications, Inc. ("Landmark") and a Common Stock Purchase Warrant issued to Landmark by the Issuer on November 12, 2001, interest on the loan outstanding under the Loan Agreement compounded on April 30, 2005, which, in turn, resulted in the grant to Landmark of warrants to purchase up to an additional 256,180 shares of the Issuer's Common Stock, par value $0.001 per share (such warrants being reported herein).
(3) Landmark owns the warrants reported herein. Messrs. Friddell, Quist, Fiveash and Alston (members of the Board of Directors of the Issuer) are each employees of Landmark and/or its affiliates and, as such, may each be deemed to have an indirect pecuniary interest (within Rule 16a-1 of the Exchange Act) in an indeterminate portion of the warrants owned by Landmark and reported herein. Each of Messrs. Friddell, Quist, Fiveash and Alston disclaims beneficial ownership of all such warrants except to the extent of his respective indirect pecuniary interest therein, if any.

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