UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ________________________ FORM 10-QSB (Mark One) _X_ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly period ended: September 30, 2004 ___ TRANSITION REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT For the transition period from _______ to _______. Commission file number: 0-19154. AMERICAN ASSET MANAGEMENT CORPORATION (Exact name of small business issuer as specified in its charter) NEW JERSEY 22-2902677 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 1280 Route 46 West, Parsippany, New Jersey 07054 (Address of principal executive offices) Issuers telephone number: (973) 299-8713 _____________________________________________________________ (Former name, former address and former fiscal year, if changed since last report) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes _X_ No___ APPLICABLE ONLY TO CORPORATE ISSUERS State the number of shares outstanding of each of the issuers classes of common equity, as of the latest practicable date: As of November 18, 2004 there were 1,316,989 shares of the issuers no par value common stock issued and 1,316,989 shares outstanding. Transitional Small Business Disclosure Format (check one): YES NO_X_ PART I - FINANCIAL INFORMATION Item 1. Financial Statements AMERICAN ASSET MANAGEMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (Unaudited) _______________________________________________________________________________ Sept.30, December 31, ___2004__ ____2003____ ______________ASSETS________________ Current Assets Cash and cash equivalents $ 84,164 $ 345,947 Mortgage loans held for sale 333,700 833,828 Prepaid expenses & other current assets 11,180 15,971 Total Current Assets 429,044 1,195,746 Property & Equipment 5,478 8,179 Other assets 57,968 58,924 Total Assets 492,490 1,262,849 __LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT)__ Current Liabilities: Warehouse line of credit 330,363 813,701 Deferred income - 5,619 Derivative instrument - 21,718 Accounts payable, accrued expenses and other current liabilities 154,580 156,985 Current maturities of notes payable 125,000 18,005 Total Current Liabilities 609,943 1,016,028 __COMMITMENTS & CONTINGENCIES___ Stockholders Equity (Deficits): Series B Cumulative Convertible Participating Preferred stock, no par value; 300,000 shares authorized, 25,000 shares issued and outstanding (liquidation preference $25,000) 25,000 25,000 Series A Cumulative Convertible Participating Preferred Stock, no par value; (liquidation Preference $210,000); 600,000 shares authorized, 210,000 shares issued and outstanding 205,000 205,000 Common stock, no par value; 10,000,000 shares authorized, 1,316,989 shares issued and outstanding 3,852,825 3,852,825 Additional paid in capital 171,998 171,998 Accumulated deficit (4,372,276) (4,008,002) Total Stockholders Equity (Deficit) (117,453) 246,821 TOTAL LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT) 492,490 1,262,849 See accompanying notes to Consolidated Financial Statements. -2- AMERICAN ASSET MANAGEMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) _______________________________________________________________________________ For the Three Months For the Nine months Ended Sept. 30 Ended Sept. 30, __2004__ __2003__ __2004__ __2003__ Revenues: Mortgage origination fees $ 50,224 $ 348,984 $ 286,864 $1,669,201 Broker revenue 66,797 - 122,524 - Land Sales - - - 175,000 Application and commitment fees 7,458 9,372 39,283 45,292 Mortgage interest income 3,526 49,917 32,673 219,990 Total revenues 128,005 408,273 481,344 2,109,483 Expenses: Employee compensation & benefits 130,345 86,697 373,766 267,880 Commissions 5,780 197,287 103,509 945,598 Other expenses 56,987 115,242 237,225 421,347 Land and development costs - - - 186,765 Interest expense 3,246 55,073 34,225 248,030 Losses on derivative Instruments, net 40,937 8,000 82,500 8,000 Total expenses 237,295 462,299 831,225 2,077,620 Income/(Loss) from operations (109,290) (54,026) (349,881) 31,863 Other income 18 477 3,232 1,205 Income/(Loss) before benefit from income taxes (109,272) (53,549) (346,649) 33,068 Benefit from income taxes - (7,460) - - Net Income/(Loss) (109,272) (46,089) (346,649) 33,068 Dividends on Preferred Stock 5,875 5,875 17,625 17,625 Earnings/(Loss) Attributable to Common Stockholders (115,147) (51,964) (364,274) 15,443 Earnings/(Loss) Per Common Share Basic $(0.09) $ (0.04) $(0.28) $ 0.01 Diluted $(0.09) $ (0.04) $(0.28) $ 0.01 Weighted Average Number of Shares Of Common Stock outstanding: Basic 1,316,989 1,295,970 1,316,989 1,295,970 Diluted 1,316,989 1,295,970 1,316,989 1,295,970 See accompanying notes to Consolidated Financial Statements. -3- AMERICAN ASSET MANAGEMENT CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) _____________________________________________________________________________ For the Nine Months Ended _Sept. 30, 2004_ _Sept. 30, 2003_ Cash flows from operating activities: Net Income (loss) $ (346,649) $ 33,068 Adjustments to reconcile net income (loss) to net cash (used in) provided by operating activities: Depreciation and amortization 2,701 2,012 Losses on derivative instruments, net 82,500 8,000 Changes in: Mortgage loans held for sale 500,128 2,591,575 Prepaid expenses & other current assets 4,791 7,060 Land & development costs - 163,590 Warehouse finance facility (483,338) (2,552,937) Deferred income (5,619) (700) Accounts payable, accrued expenses and other current liabilities (2,405) (17,394) Net cash(used in)provided by operating activities (247,891) 234,274 Cash flows from investing activities: Change in other assets 956 - Purchases of fixed assets - (8,386) Investments in derivative instrument (104,218) (13,000) Increase in restricted cash - (39,000) Net cash used in investing activities (103,262) (60,386) Cash flows from financing activities: Proceeds from notes payable, related parties 125,000 - Payments of notes payable (18,005) (135,444) Payment of preferred stock dividends (17,625) (11,750) Net cash provided by (used in) financing activities 89,370 (147,194) Net (decrease)increase in cash and cash equivalents (261,783) 26,694 Cash and cash equivalents at beginning of period 345,947 376,425 Cash and cash equivalents at end of period $ 84,164 $ 403,119 Supplemental Disclosure of Cash Flow Information: Cash paid during the year for: Interest $ 35,596 $ 255,334 Income taxes - - Supplemental schedule of non-cash investing and financing activities: Accrued dividend charged to accumulated deficit $ 5,875 $ 5,875 See accompanying notes to Consolidated Financial Statements. -4- AMERICAN ASSET MANAGEMENT CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited) ____________________________________________________________________________ 1. BACKGROUND AND BASIS OF FINANCIAL STATEMENT PRESENTATION The accompanying consolidated financial statements of American Asset Management Corporation and subsidiaries (the Company) are unaudited. In the opinion of management, all adjustments and intercompany eliminations necessary for a fair presentation of the results of operations have been made and were of a normal recurring nature. These interim consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes thereto contained in the Companys 2003 Annual Report on Form 10-KSB. Reference is made to the Companys annual financial statements for the year ended December 31, 2003, for a description of the accounting policies which have been continued without change. Also refer to the footnotes within those annual statements for additional details of the Companys financial condition, results of operations and changes in cash flows. The details in those notes have not changed except as a result of normal transactions in the interim. The results of the three and nine months ended September 30, 2004 are not necessarily indicative of the results of the full year. Certain reclassifications have been made to the operating statement for the three and nine month periods ended September 30, 2003 to conform with the current period presentation. Going Concern Uncertainty The Company has incurred operating losses over the past 12 months in the amount of approximately $450,000. During the nine months ended September 30, 2004, the Company incurred a net loss of $346,649 and used $247,891 of cash to fund operating activities. As of September 30, 2004, the Company had $84,164 remaining in cash and cash equivalents and the Companys net worth for HUD compliance purposes has dropped below the required level of $250,000. If the Company is not able to generate profitable future operations, obtain additional borrowings to fund its operations, and increase its net worth in order to satisfy its HUD compliance requirement, the Company may not be able to continue in existence in its present form. Broker Revenue During the third quarter ended September 30, 2004, the Company began generating revenue by acting as a broker of sub-prime credit quality loans. The Company does not fund these loans from their warehouse line and, therefore, does not sell them to investors. The Company recognizes revenue from these loans when it receives its broker fee, which is typically when the loan closes. -5- 2. EARNINGS/(LOSS) PER SHARE Basic EPS and Diluted EPS for the three and nine month periods ended September 30, 2004 and 2003 have been computed by dividing the net income/ (loss) attributable to common stockholders for each respective period by the weighted average shares outstanding during that period. All outstanding 10% Series A and B, Cumulative Participating Preferred Stock and options have been excluded from the computation of Diluted EPS as they are antidilutive. 3. WAREHOUSE LINE On March 11, 2004, the Company obtained a new warehouse line of credit from a commercial bank in the amount of $7,000,000. This line has an expiration date of March 31, 2005. The line is secured by residential mortgage loans and a personal guarantee of the Companys President. The line bears various interest rates from price plus three-quarters to prime plus one and a half percent. The percentage is directly related to the type of loan written. The Company is required to maintain several financial covenants including: 1) maintaining a minimum adjusted net worth of $550,000 and 2) not exceeding a maximum leverage ratio of 20 to 1. The Company did not meet the minimum adjusted net worth requirement as of March 11, 2004 (the inception date of the agreement) and September 30, 2004. The bank has informed the Company in writing that they will not consider a net worth deficiency as an event of default under the line of credit. 4. Notes Payable to Related Parties On March 30, 2004, the Company borrowed $100,000 from two board members in the form of demand notes bearing interest at 10% per annum. During the quarter ended September 30, 2004, the Company borrowed an additional $25,000 from a board member in the form of a demand note bearing interest at 10% per annum. Accrued interest on the above notes payable totaled approximately $5,000 at September 30, 2004. 5. Pending Litigation On March 25, 1999, the Company, its President, and the Companys wholly owned subsidiary, Capital Financial Corp. (CFC) (the Company Defendants) and one of the Companys former directors together with other individuals were named in an action filed in the Superior Court of New Jersey, Chancery Division by two New Jersey limited liability companies (the LLCs). The plaintiffs allege the Companys former director and other defendants other than the Company Defendants (Other Defendants) misappropriated assets and opportunities of the LLCs for their own use, engaged in self-dealing with respect to the LLCs, breached the operating agreements of the LLCs and converted and embezzled assets and funds of the LLCs. The Company Defendants are alleged to have aided and abetted the Companys former director in converting the assets of the LLCs by accepting loans and payments from the LLCs and the Companys former director and repaying loans to the Companys former director in the form of cash and Company stock. -6- The LLCs seek declaratory and injunctive relief against the Company Defendants; an accounting of (1) all shares of Company stock purchased by the Companys former director and Other Defendants and (2) all payments to or from the Company and the Companys former director and Other Defendants; imposition of a lien or equitable trust in favor of the LLCs on shares of the Companys stock issued to the Companys former director and Other Defendants; and certain unspecified compensatory and punitive damages, attorneys fees and costs. In April 1999, the Court granted a preliminary injunction, which among other things, enjoins the Companys Defendants from allowing the transfer of any Company stock held in the name of the Companys former director and Other Defendants and directs the Company and related Defendants to provide an accounting of all such stock. The Company denies any wrongdoing and believes that the claims against the Company Defendants are without merit, and that it has meritorious defenses and intends to defend the action vigorously. The trial in this case has been postponed by the court numerous times. It is currently scheduled to begin in January 2005. However, at this time the Company cannot predict its ultimate liability, if any, that may result from this action. There is no settlement offer pending from the Company. Item 2. AMERICAN ASSET MANAGEMENT CORPORATION AND SUBSIDIARIES MANAGEMENTS DISCUSSION AND ANALYSIS OF CONSOLIDATED FINANCIAL CONDITION AND RESULTS OF OPERATIONS ____________________________________________________________________________ Safe Harbor Statement under the Private Securities Litigation Reform Act Of 1995: The statements which are not historical facts contained in this report on Form 10-QSB are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance of achievements expressed or implied by such forward looking statements. Such factors, include, but are not limited to, those relating to competition, the ability to successfully market new mortgage products and services, the economic conditions in the markets served by the Company, the ability to hire and retain key personnel and other risks detailed in the Companys other filings with the Securities and Exchange Commission. The words believe, anticipate, expect, intend and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date the statements were made. RESULTS OF OPERATIONS THREE MONTHS ENDED SEPTEMBER 30, 2004 COMPARED TO THE THREE MONTHS ENDED SEPTEMBER 30, 2003. Total revenues for the three months ended September 30, 2004 were $128,005 compared to $408,273 for the three months ended September 30, 2003, a decrease of $280,268 or approximately 68.6%. The decrease was primarily -7- attributable to a decrease in mortgage origination fees of $298,760, due primarily to the large reduction in closings where the Company acts as a banker and the commencement of an increased amount of closed sub-prime applications and closings. This was offset in part by $66,797 in broker revenue. Mortgage interest income decreased by $46,391 or approximately 92.9% to $3,526 from $49,917. In addition, there was a reduction in application and commitment fee income of $1,914 or approximately 20.4% to $7,458 from $9,372 during the comparable 2003 period. The decrease in interest income is attributable to mortgage interest received on a decreased amount of loans that were owned and being warehoused by the Company. The reduction in application and commitment fee income is due to a reduction in the amount of applications and commitments issued by the Company. In addition, the Company is not permitted to charge the borrower a commitment fee on a loan where the Company acts as the mortgage broker. The Company may only charge a borrower a commitment fee when it acts as a banker. The Company continued to see a large percentage of its business in mortgage refinance applications due to lower interest rates as compared to interest rates prevalent in prior years. The Company also continued focusing its efforts on expanding its retail sales force. During the three month period ended September 30, 2004, the Company received the majority of its mortgage applications from its retail sales force. The Company believes that increasing its own retail sales force will lessen its dependency on wholesale customers as sources of business. In this regard, during the three month period ending September 2004, the Company replaced its retail sales manager with another sales manager with over three years of mortgage banking experience. During the quarter ended September 30, 2004 the Company added 3 additional experienced retail loan officers to its sales staff which as of September 30, 2004 totals 10 persons compared to 7 people in the prior quarter. The Company is aggressively recruiting experienced sale personnel. It believes that by having a larger amount of experienced sales people it has a better chance of originating a sufficient amount of mortgage loans necessary to become profitable. There can be no assurance that the Company will be successful in recruiting additional sales personnel or that its production goals will be met to become profitable. During the three months ended September 30, 2004, the Company received 44 mortgage loan applications for processing from borrowers aggregating approximately $10,454,970 as compared to 56 mortgage loan applications in an aggregate of approximately $11,812,741 in the comparable 2003 period. Of the 44 loans originated during the three months ended September 30, 2004, 39 loans or approximately 88.6% of the total were refinance applications and 5 loans or approximately 11.3% of the total were purchase applications. There were no second mortgages included in the 44 applications received during the period ended September 30, 2004 as compared to 5 second mortgage applications received during the comparable 2003 period which aggregated approximately $180,020. There was 1 FHA insured loan during the 3 month period ended September 30, 2004 in the amount of approximately $203,000 as compared to 5 FHA insured loan aggregating approximately $680,406 received during the comparable 2003 period. -8- During the three months ended September 30, 2004,the Company closed 20 residential mortgage loans in the principal amount of $5,288,370 compared to 51 loans closed in the principal amount of $10,068,105 in the three months ended September 30, 2003. Of this amount 11, or approximately 55% were sub-prime loans aggregating approximately $3,152,150 as compared to an absence of sub-prime loans during the 2003 period. At September 30, 2004, the Company had approximately 47 residential mortgage loan applications in process in the principal amount of $11,190,750 compared to 42 residential mortgage loan applications in process in the principal amount of $10,008,550. At September 30, 2004, 35 of the 47 loan applications in process, totaling approximately $7,741,550 or approximately 74.5% in number and approximately 69.2% in amount, are sub-prime loans. Of the 47 applications, 10, or approximately 21.3% were purchase mortgages and 37, or approximately 78.7% were refinance applications. While interest rates remain relatively low compared to rates in prior years, it seems unlikely that interest rates will again see the lows set in early June 2003. Purchase mortgage demand in the marketplace remains strong although any further increase in interest rates will likely lessen the demand for purchase mortgages. Any further increase in interest rates will reduce the amount of refinance mortgages in the future and will also have a negative impact on the purchase market. Total expenses for the three months ended September 30, 2004 were $237,295 a decrease of $225,004 or approximately 48.7% from $462,299 in the comparable 2003 period primarily due to a reduction of $191,507, or approximately 97.1%, in commissions paid from $197,287 in the comparable period in 2003 to $5,780 in the three months ended September 30, 2004. This was offset by an increase of $43,648 in employee compensation and benefits resulting from maintaining the Companys retail sales support personnel while the Company rebuilds its retail sales staff, the rate of compensation paid and benefits of approximately 150.3% to $130,345 from $86,697 in the comparable 2003 period and a loss on derivative investments of $40,937 as compared to an $8,000 loss during the same three month period in 2003. This was partially offset by a decrease of $58,255 in other expenses or approximately 50.5% to $56,987 from $115,242 in the comparable 2003 period due primarily to lower investment and warehouse fees and a decrease of $51,827 in interest expense or approximately 94.1% to $3,246 from $55,073 in the comparable 2003 period due to a shorter borrowing time on a lesser amount of closed mortgage warehouse loans owned. As a percentage of revenues, expenses were approximately 185.4% in the current period compared to approximately 111.3% in the comparable 2003 period. As a result of the foregoing, Preferred Stock dividends of $5,875 and other income of $18, the Companys loss attributable to common stockholders for the three months ended September 30, 2004 was $115,147 or $0.09 per share compared to a loss attributable to common stockholders of $51,964 or $0.04 per common share for the comparable 2003 period. -9- NINE MONTHS ENDED SEPTEMBER 30, 2004 COMPARED TO THE NINE MONTHS ENDED SEPTEMBER 30, 2003. Total revenues for the nine months ended September 30, 2004 were $481,344 compared to $2,109,483 for the comparable 2003 period. The decrease in revenue was primarily attributable to a decrease in mortgage origination and broker fees to $409,388 during the 2004 period from $1,669,201 in the comparable 2003 period, a decrease of $1,259,813 or approximately 85.1% in mortgage interest income to $32,673 from $219,990 in the comparable 2003 period, a decrease in mortgage application and commitment fees of $6,009 to $39,283 from $45,292 in the comparable 2003 period, and an absence of revenues from land sales during the 2004 period as compared to $175,000 from land sales during the comparable 2003 period. Since the last quarter of 2003 through the 9 month period ending September 30, 2004 the Companys revenues were adversely affected by the decision of the Companys primary fixed rate mortgage loan investor to cease conducting mortgage business in New Jersey. This happened as a direct result of certain provisions contained in a new New Jersey law which took effect during November 2003. The law contained potential liability for subsequent mortgagees (owners of mortgages) of loans originated in the State of New Jersey including loans purchased in the secondary market. During September 2004, the original November 2003 law was amended to clarify and remove concerns within the lending community about subsequent lender liability. As a direct result of this amendment the Company was notified by the investor on September 13, 2004, that the investor was resuming the purchase of closed mortgage loans in New Jersey to be effective on September 27, 2004. This renewed relationship has allowed the Company to revise its mortgage rate schedule to include better rates that become available to the Company through this investor. The Company believes it has gained back its competitive advantage which was lost approximately one year ago due to the original law. During the nine months ended September 30, 2004, the Company closed 75 residential mortgage loans in the principal amount of $18,808,946 compared to 292 loans closed in the principal amount of $61,477,127 in the nine months ended September 30, 2003. Total expenses for the nine months ended September 30, 2004 were $831,225 a decrease of $1,246,395 or approximately 60.0% from $2,077,620 in the comparable 2003 period due to an absence of land and development costs during the 2004 period as compared to $186,765 of land and development costs during the same period in 2003, a decrease in interest expense of $213,805 to $34,225 from $248,030, or approximately 86.2% during the same period in 2003 due to a reduced amount of interest charged on borrowed money due to a lesser amount of warehoused mortgage loan closings during the period, an approximately 139.5% increase in employee compensation and benefits to $373,766 from $267,880 during the same period of 2003, a decrease in other expenses of $184,122 to $237,225 from $421,347 or approximately 43.7% in the same period of 2003, and a decrease in commissions of $842,089 or approximately 89.1% to $103,509 from $945,598 during the same period of 2003. This was due to a lesser amount of mortgage closing volume during the period. In addition the Company lost $82,550 on derivative instruments during the nine month period ended September 30, 2004 as compared to a loss of $8,000 during the same nine month period in 2003. As a percentage of revenues, expenses were approximately 172.6% in the current period compared to approximately 98.5% in the comparable 2003 period. -10- As a result of the foregoing and the payment of Preferred Stock dividends of $17,625, the Companys loss attributable to common stockholders for the nine months ended September 30, 2004 was $364,274, or $0.28 per common share, compared to earnings attributable to common stockholders of $15,443 or $0.01 per common share for the comparable 2003 period. LIQUIDITY AND CAPITAL RESOURCES As of September 30, 2004, the Company had cash and cash equivalents of $84,164 compared to $345,947 at December 31, 2003, a decrease of $261,783 or approximately 75.7%. This decrease is attributable to net cash used in its operating activities of $247,891,net cash used in investing activities of $103,262 which was partially offset by net cash provided by financing activities of $89,370. The Company utilizes one $7,000,000 warehouse line of credit for its daily mortgage loan funding operations. Interest on this line of credit is charged at the rate of Wall Street Journal Prime Rate plus one and one half percent and expires on March 31, 2005. Whenever possible the Company employs its available cash to fund mortgage loans which generate mortgage interest income, as well as save interest costs and other fees associated with utilizing its warehouse credit line. The warehouse line enables the Company to borrow funds secured by residential mortgage loans which will be temporarily accumulated or warehoused and then sold. At September 30, 2004, the Company had borrowed $330,363 from its warehouse line of credit representing approximately $333,700 in closed loans ready for sale. In October 2003, the Company was notified by its primary institutional mortgage banker which it sold loans to that the institution would no longer purchase loans on properties in New Jersey as a direct result of a new New Jersey State law which went into effect on November 27, 2003. The law, called The New Jersey Home Ownership Security Act of 2002 covers most of the residential loans originated in the state and deals primarily with lender fees and lender liability including secondary market lenders. The Company, as well as other mortgage banking companies who do business in New Jersey, had been notified during October and November of 2003 by numerous institutional purchasers of mortgage loans originated in New Jersey, that the language contained in the new law was unacceptable to them in its original form. The law was amended by the NJ State Legislature during the 3 month period ended September 2004 to clarify certain provisions of the law that primarily pertain to subsequent lender liability. The language of the amended law is now satisfactory to the Companys primary fixed rate mortgage investor and on September 13, 2004 the Company was notified by this investor that it would resume the purchase of New Jersey closed loans originated by the Company. -11- During the three month period ended June 30, 2004, the Company continued marketing its services to the public through the Internet using its website home page linked to a major website belonging to a national provider of mortgage lending statistics. The national providers website provides the public with the Companys lending programs and interest rates on a daily basis, in addition to the rates of other lenders that the Company competes with. As a result of its marketing through the Internet, the Company has received numerous inquiries which have resulted in mortgage loan applications and closings from persons seeking mortgage financing. During March 2004, the Company modified its website to include sub-prime credit loans on a brokered basis (e.g. broker revenue)to borrowers with impaired credit and has increased its Internet exposure to potential borrowers by linking its website to a sub-prime lender showcase of a national provider of consumer loan statistics. In addition, during the third quarter of 2004 the Company contracted to purchase borrower inquiry leads from an additional national internet source that provides potential borrowers with four mortgage rate quotes from lenders who compete with each other for the borrowers mortgage. The Company also began accepting credit cards from borrowers for payment of application and commitment fees in the first quarter of 2004. The Company continues to be encouraged with this new source of loan originations and the results of its Internet marketing. The Company continues to accept credit card payments from borrowers seeking mortgage financing from the Company and has maintained its internet marketing during the third quarter of 2004. To date, the number of domestic mortgages originated over the Internet, relative to the total mortgage origination market, while small, is still growing. Industry wide in recent years, only a small percentage of total mortgage originations were generated via the Internet. However, according to certain mortgage banking industry sources, by the year 2005 the Internet could comprise 25% to 30% of total mortgage originations. The Companys marketing strategy is to supplement its current personal retail relationship based origination business with marketing conducted over the Internet. There can be no assurance that the Company will be successful in the future in using the Internet as a source of mortgage loan applications. The Company will require additional capital in order to conduct its business in its current form and to successfully implement its future operational plans beyond December 2004. As a result, the Company is seeking additional capital through, among other means, an infusion of noncollateralized loans and the sale of additional equity in the Company. However, there can be no assurance that the Company will be able to obtain additional capital on terms acceptable to the Company, if at all. If the Company is unable to obtain such capital and increase their net worth for HUD compliance purposes, it may not be able to continue in existence in its present form. Item 3. Controls and Procedures. An evaluation was carried out under the supervision and with the participation of the Companys management, including the Chief Executive Officer (CEO) who also serves as the Chief Financial Officer (CFO), of the -12- Effectiveness of the Companys disclosure controls and procedures as of the end of the quarter ended September 30, 2004. Based on that evaluation, the CEO/CFO has concluded that the Companys disclosure controls and procedures are effective to provide reasonable assurance that all information required to be disclosed by the Company in reports that it files or submits under the Securities and Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms. In addition, during the quarter ended September 30, 2004 there were no changes in the Companys internal controls over financial reporting that have materially affected or are reasonable likely to materially affect its internal controls over financial reporting. PART II OTHER INFORMATION Item 1. Legal Proceedings Reference is made to Part 1 - Item 3 contained in the Companys 10-KSB For the year ended December 31, 2003 for further information relating to the pending action commenced against, among others, the Company and its President described below. See also Note 5 to the Consolidated Financial Statements included in Item 1 of this Form 10-QSB. Item 6. Exhibits (a) Exhibit No. 31.1 Certification of Chief Executive and Financial Officer pursuant Section 302 of the Sarbanes-Oxley Act of 2002. 32.1 Certification of Chief Executive and Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. SIGNATURES In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. AMERICAN ASSET MANAGEMENT CORPORATION (Registrant) Date: November 18, 2004 By:_s/Richard G. Gagliardi__________ Richard G. Gagliardi Chairman, President and Chief Executive Officer (Principal Executive and Financial Officer) -13-