The market for labels has been witnessing rapid growth, driven by the development of the print and packaging sector. The growing technological advancements have resulted in the development of smart labels that incorporate RFID, NFC, and QR codes to offer functionalities that go beyond conventional labels, like tracking. According to industry reports, pressure sensitive labelling dominates the label market share in the United States, followed by glue-applied labelling.
NEWARK, DE / ACCESSWIRE / December 2, 2024 / The USA labels market is poised for substantial growth, with sales estimated at USD 15,417.7 million in 2024 and projected to reach USD 22,702.4 million by 2034, reflecting a steady CAGR of3.9% over the forecast period from 2024 to 2034. Industry revenues 2023 stood at USD 14,909.4 million, with a year-over-year (Y-o-Y) growth rate of 3.4% expected in 2024.
The food industry is anticipated to be the largest consumer of labels, capturing approximately 25% of the total market share in 2024. Driven by increasing regulatory requirements, the sector is projected to generate an incremental opportunity worth USD 1,559 million over the next decade. These regulations mandate the display of crucial product information, such as content details and safety warnings, further fueling the demand for high-quality labeling solutions.
Plastic-based labels are expected to dominate the materials segment, with a valuation of USD 8,070.9 million in 2024, which is forecast to rise to USD 11,531.4 million by 2034. Plastic's durability and resistance to harsh environmental conditions, including moisture, make it a preferred choice for industries like food and chemicals, where refrigeration and quality maintenance are critical.
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Understanding the USA Labels Market
The term "USA Labels Market" refers to the market within the United States that is involved in the production, distribution, and sale of labels used across various industries. Labels are typically adhesive or non-adhesive materials used for branding, information dissemination, compliance, or decorative purposes. They can be made from paper, plastic, fabric, or other materials.
"USA Labels Market is witnessing dynamic growth driven by advancements in printing technology, rising demand for sustainable materials, and booming e-commerce." Says a Lead Consultant Ismail Sutaria in Packaging at Future Market Insights (FMI).
Key Takeaways: USA Labels Industry
The USA Labels industry recorded a CAGR of 1.7% during the historical period from 2019 to 2023.
The industry achieved a market value of USD 14,909.4 million in 2023, reflecting positive growth.
The Midwest region is projected to offer an incremental opportunity worth USD 1,609 million, with a CAGR of 3.6%.
Water-based Labels are expected to create an incremental opportunity of USD 3,074 million over the next decade, growing at a CAGR of 3.5%.
Digital Labels are forecasted to reach a market valuation of USD 8,135.5 million in 2024, capturing a market share of 52.8% by the same year.
Prominent Drivers of the USA Labels Market
E-commerce Growth: The rise of e-commerce has significantly increased the demand for packaging and labeling solutions. As more products are sold online, the need for clear, informative, and attractive labels has surged to ensure customer satisfaction and compliance with shipping regulations.
Consumer Preference for Personalization: There is an increasing consumer demand for personalized products. Custom labels allow brands to differentiate their products and connect with consumers on a deeper level, driving growth in the labels market, particularly in food, beverage, and cosmetics sectors.
Sustainability Trends: As sustainability becomes a priority for both consumers and manufacturers, eco-friendly labels made from recyclable materials and biodegradable adhesives are in demand. This shift is pushing the market toward greener label solutions.
Strict Regulatory Standards: In industries such as pharmaceuticals, food, and beverages, stringent regulatory standards regarding product labeling for safety, ingredients, and nutritional information are a key driver. Compliance with these regulations requires accurate and high-quality labeling.
Technological Advancements: Innovations in printing technology, such as digital printing, have made label production more cost-effective, efficient, and versatile. The ability to print variable data and high-quality graphics quickly has contributed to the expansion of the market.
Challenges Faced by the USA Labels Market
Rising Raw Material Costs: The cost of materials such as paper, plastic, and adhesives used in labels has been increasing, putting pressure on manufacturers to maintain competitive pricing while still delivering high-quality products.
Sustainability and Environmental Concerns: There is growing demand for eco-friendly and sustainable labeling options. However, sourcing biodegradable materials and adopting environmentally friendly processes can increase costs and complicate production.
Technological Advancements and Automation: While automation and digital printing offer efficiency and customization, small and medium-sized companies in the labels market may struggle to invest in advanced technologies, resulting in a competitive disadvantage.
Supply Chain Disruptions: Ongoing supply chain issues, including delays and shortages in materials or transportation, can disrupt label production schedules and cause delays in meeting customer demands.
Regulatory Compliance and Labeling Standards: Navigating the complex landscape of federal and state labeling regulations, such as those for food, pharmaceuticals, and chemicals, can be challenging for businesses, requiring constant updates to stay compliant.
Competitive Landscape
To fulfill client demand, key players in the Labels market are investing in new technology, including digital, to increase product quality and allow for easy customization of label products, as well as forming partnerships.
Key Labels providers have also been acquiring smaller players to expand their footprint and penetrate the Labels industry in numerous locations.
Recent Industry Developments in the Labels Market
In June 2024, CCL Industries completed acquisition of 100% of Middle East Joint Venture, Pacman-CCL ("PCCL"), from its partner, Albwardy Investment LLC.
In July 2024, Multi Color Corporation announced its new in mold labeling (IML) production plant in Louveira, Brazil.
In April 2024, UPM Raflatac unveiled its new RafCycle™ Partner Program in the Americas to enhance sustainability and circularity in the labeling industry.
In January 2023, Avery Dennison Corp signed an agreement to acquire Thermopatch, one of the leader in industrial laundry labeling.
In June 2023, Resource Label Group LLC, announced the acquisition of pharmaceutic litho and label company to enhance its business division in pharmaceutical and healthcare.
Key Players of the Labels Industry
CCL Industries Inc.
Avery Dennison Corporation
3M Company
Multi-Color Corporation
Amcor Plc
Klöckner Pentaplast Europe GmbH & Co. KG
Mondi plc.
UPM Raflatac
BRADY Corp
Sigma Aldrich Corporation
Fuji Seal International, Inc
Sato America LLC
Weber Packaging Solutions, Inc.
Edwards Label, Inc.
H Derksen & Sons Company
Resource Label Group, LLC
Key Segments of the Labels Industry
By Product Type:
In terms of product type, the industry is divided into pressure sensitive labels (PSL), shrink labels, stretch labels, thermal labels, and others (in-mold, pre-gummed, etc.).
By Material:
In terms of material, the industry is segregated into plastic, paper, and aluminum. Plastic is further classified as polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), polyethylene terephthalate (PET), and others (PA, EVOH, etc.). Paper are sub-categorized as kraft paper and recycled paper.
By Ink Type:
By ink type, the market is divided into solvent based, water based, UV based, and others (bio-based, oil based, etc.).
By Printing Technology:
By printing technology, the market is divided into flexographic, digital, gravure, offset, and letterpress.
By End Use:
The market is classified by end uses such as food, beverages, healthcare, cosmetics & personal care, homecare & toiletries, chemicals, automobiles, and others industrial. Food is sub-categorised as bakery & confectionaries, dairy product types, baby food, chilled/frozen food, others (snacks, pet food, etc.). Beverage is classified as alcoholic and non-alcoholic. Healthcare is sub-divided into medical devices, medical supplies, pharma & biological.
By Sub-Region:
Key states of Northeast, South West, West, South East, and Midwest have been covered in the report.
Authored by:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail's strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor's Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show - Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
Have a Look at Related Research Reports on the Packaging Domain:
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The growth of thermochromic labels is driven by increasing demand for smart packaging solutions, enhancing brand engagement, product safety, and temperature-sensitive indicators across industries like pharmaceuticals and food.
The growing demand for repositionable labels is driven by their versatility, offering easy application and removal without residue, making them ideal for dynamic packaging, inventory management, and retail environments.
The safety label market is predicted to surge at a CAGR of 3.6% during the forecast period. The industry is starting a race at USD 5.4 billion in 2024 and sprinting forward to cross the finish line at USD 7.7 billion by 2034.
A Tamper-Evident Label is a type of label or seal used on products to indicate whether a product has been opened, altered, or tampered with. These labels are designed in such a way that they provide clear visual evidence if they have been disturbed or removed.
The global automotive labels market is likely to be valued at USD 7,603.99 million in 2023 and is predicted to secure a slow-paced CAGR of 4.3% during the forecast period. The market is expected to be worth USD 11,584.7 million by 2033.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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