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Success of 'Barbie' movie could be financial boon for Mattel

September 08, 2023

Lego's billion-dollar building business expands

August 04, 2023

Mattel's Barbie earns over a billion every year

July 20, 2023

Squishmallows plush toys are coming to McDonald's Happy Meals

June 10, 2023

Texas mom builds sensory play kits in kitchen after daughter's diagnosis, sees 330% growth: 'Sky is the limit'

May 26, 2023

'Star Wars' toy collection sells for nearly $350K in shocking auction moment

May 17, 2023

First Barbie representing people with Down syndrome unveiled by Mattel

April 25, 2023

Catan board game creator Klaus Teuber dead at 70

April 05, 2023

Crochet made easy: 'The Woobles' company finds big success in teaching craft to beginners

March 28, 2023

Epoch Everlasting Play recalls more than 3.2M toys due to choking hazard; 2 deaths reported

March 10, 2023

How Lego beat Barbie and Monopoly

March 07, 2023

Disney-themed Mickey Mouse, Buzz Lightyear, and other figurines recalled due to choking hazard

February 20, 2023

Barney franchise is back: Mattel says it's doing a 'comprehensive revitalization'

February 13, 2023

Game on! Rubik’s Cube announces eco-friendly version of the famous rotating puzzle

February 01, 2023

Holiday donations to food banks and toy drives dwindle due to inflation: 'People pull back'

December 23, 2022

Growing 'kidult' trend takes toy industry by storm

December 21, 2022

Arizona toy store forced to close over inflation after 24 years in business: 'Heart-wrenching'

December 21, 2022

Who’s getting a car for Christmas? Ask the people who sell giant bows

December 20, 2022

American Girl blasted for girl's guidebook pushing transgender puberty blockers as fix to body image issues

December 07, 2022

'Elf on the Shelf': How the brand evolved over 17 years

November 25, 2022

Spinning top, Lite-Brite, 'He-Man' line join Toy Hall of Fame

November 11, 2022

Toys R Us launches 451-store revival in Macy's locations ahead of holiday season

October 16, 2022

10 popular kids toys that will be sold ahead of holiday season at BJ's

September 19, 2022

Target, FAO Schwarz partner for holiday toy season

September 14, 2022

Bingo, Lite-Brite, Nerf in the running for National Toy Hall of Fame

September 14, 2022

Tonka, celebrating its 75th birthday, asks families to make time for 'playcations'

September 01, 2022

Barbie honors first female self-made millionaire, Madam C.J. Walker, with new doll

August 30, 2022

LEGO celebrates 90th anniversary with 'World Play Day'

August 10, 2022

Toys R Us reopens in 9 states, more locations 'coming soon'

August 07, 2022

Tony Hawk partners with Hot Wheels for new finger skateboard toy line

July 27, 2022

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