Microsoft And OpenX Team Up Against Google In Web Ad Partnership
November 02, 2009 at 08:45 AM EST
OpenX this morning announced it has entered into a multi-year partnership with Microsoft that will allow the companies to "cross-market and promote products" to their respective publishers. Under the agreement, Pasadena-based OpenX becomes a preferred partner to publishers for enterprise ad serving solutions and has agreed to promote Microsoft's Content Ads monetization products and eventual future products to its own roster of web publisher customers.