iPhone Doubles Up Android On Mobile Ad Click Rates; Both Destroyed By Symbian
January 13, 2010 at 20:54 PM EST
When you think about mobile advertising, you might think the iPhone or Android are the hot platforms (thanks to ads like this ). But you'd be wrong. Some new December data from the mobile advertising company Smaato suggests that it's actually Symbian that kills both the iPhone and Android. Now, I know what you're thinking: that's because Nokia, despite the buzz surrounding the sexier smartphone devices, remains the biggest mobile player in the world. But actually, the numbers are for the all-important click-through rates on the various platforms.