HP Begins Rebranding Campaign With “Let’s Do Amazing” Ads

Most people in the world hear Hewlett-Packard and think "printers." And who can blame them? Since the relatively recent emphasis on the "HP" instead of "Hewlett-Packard," and the general consumer move away from printers, HP hasn't really done anything noteworthy — well, other than stay alive despite the decline of the business in which they made their fortune. It's like the old joke about the bricklayer and the sheep — but instead of drowning their sorrows in gin, HP is drowning them in money in an effort to rebrand the company. To that end, they've created a series of ads with the questionable tagline "Let's Do Amazing." It's not much of a time investment: a few 30-second spots with Flight of the Conchords ' Rhys Darby bumbling around some professionals who appreciate what HP does. Won't you join me for a look?