AdMob Registers 50% Market Share For iPhone OS Based On Smartphone Traffic

According to AdMob, smartphones accounted for 48 percent of its worldwide traffic last month, up from 35 percent in February 2009. Dominant still is iPhone OS, which has increased its share of smartphone requests from 33 percent in February 2009 to 50 percent in February 2010. AdMob also says Mobile Internet devices experienced the strongest growth compared to feature phones and smartphones, increasing to account for 17 percent of traffic in its network in February 2010. The iPod touch is the top mobile Internet device and is said to be responsible for a vast majority of this traffic; other devices include the Sony PSP and Nintendo DSi.