“Text 2.0″ Eye-Tracking Reading Companion: Crazy Or Crazy Awesome?

It's an interesting time to be in the e-book business. E-readers in their many varieties are sussing out the perfect user experience, and the race to the bottom might end up with students packing a Kobo into their bag instead of 20 pounds of expensive textbooks. When it comes down to it, though, you're selling a mostly static experience — as indeed books have been for a long time. Interaction in books is the realm of children: pop-ups and coloring books. But the move to new and interesting devices has some people excited about the future of text — and this Text 2.0 idea may just change how you think about interacting with books. The idea is that it tracks where you're looking, and based on a number of factors, triggers one of several context-sensitive actions. An eye-tracking interface is an entirely new beastie, however, and somehow I'm not convinced that real life usage will be quite as easy to collate and react to as this video seems to suggest.