Orange, OpenX Set Out To Build Pan-European Ad Exchange Ecosystem

France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry. Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform. The marketplace will allow all classes of buyers to compete for targeted impressions in real-time auctions and help sellers of online display advertising inventory from all over the globe maximize revenue. The partnership between Orange and OpenX spans multiple years and is mutually exclusive to all regions Orange operates in.