Symbian Still Leading In Mobile Ad Click-Through Rates, Android Dropping Fast

Mobile advertising and ad optimization company Smaato has released its March figures on mobile ad click-through rates around the world, and some of its findings are quite surprising. According to Smaato, Symbian still reigns supreme in its global OS click-through rate index, outshining feature phones (non-smartphones with a proprietary operating system), Windows Phones and Apple iPhone and iPod touch devices, in that order. Android, at the number 2 spot in both January and February 2010, has dropped by around 50% and into fifth place. The only operating systems with lower CTR are those of Palm and RIM (Blackberry).