U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers . This marks the highest first-quarter revenue level ever for the industry. Nevertheless, revenues came in much lower than the fourth quarter of 2009, when online advertising revenues in the U.S. climbed to $6.3 billion . That said, fourth-quarter results are always higher because of increased spending in the holiday period.