What’s Next In Online Advertising? Find Out At Disrupt.

Now that Apple has rolled out its very own mobile app advertising program, iAd --hey, better name than iPad, at least --and Verizon is making a rival tablet, the advertising industry is poised for disruption. Whoever can best use geo-local data to deliver realtime relevancy will make advertisers very happy. Ads will get more interesting and interactive on elegant devices. And that's just the tip of the iceberg. Big ad budgets are moving online, where brands are trying to figure out how to make display ads work for them the way search ads work for direct marketers. There is a whole array of new targeting techniques, not to mention social marketing campaigns that build buzz across YouTube, Facebook, Twitter, and beyond. It's all very confusing. So we're assembling some of the smartest people we know in advertising to discuss these changes at Disrupt , our technology and media conference taking place May 24-26 in NYC.