What Kind of Nut Are You?

The answers to 10 questions determine a person’s nut personality in an online quiz and Facebook application from Fisher Nuts, www.fishernuts.com, a John B. Sanfilippo & Son brand (NASDAQ: JBSS). The quiz is based on a nut preference and personality type study done by Alan R. Hirsch, M.D. founder of the Smell & Taste Treatment and Research Foundation in Chicago.

To learn their nut personality, users take the quiz online at the Fisher Nuts website: www.fishernuts.com; or at facebook.com/fishernutsbrand. During the 5-minute quiz, participants select answers to a variety of questions including: How do you feel at work? What is your personal motto? What did you really want to say to that person?

The personality types are:

Salted Peanuts: dramatic extroverts who crave novelty and thrive as the center of attention. They are easily bored with the usual routine, and while charming in social situations, are sensitive to criticism and rejection. These are people to take to a party. They probably love roller coasters and karaoke.

Almonds: scrupulous, conscientious, moral perfectionists who have high standards for themselves and others. While intensely motivated, they tend to become over-committed at work or home, taking on more projects than they can comfortably complete. Hands-on approach to problems makes almond-lovers ideal workers.

• Pecans: devoted, loyal, true friends. Overly generous, pecan lovers will consider others needs before their own. Dependable, they are most comfortable with the usual routines of life. They are tenacious, committed team players who don’t require adulation, being satisfied sharing accolades with their friends, family or co-workers.

Cashews: empathic, easy-going, and well adjusted. Cashew lovers make the perfect spouse or parent. Calm and level-headed, they can be depended upon in times of crisis or emergency. A cashew is a good person to have around when the plumbing goes awry or the lights go out. A cashew just knows what to do.

Walnuts: aggressive, achievement-oriented, natural leaders. Competitive, successful, driven, intolerant of defeat. Walnut lovers demand the best at work and at home. They are easily irritated with the routine side of life. They cannot tolerate life’s inconveniences such as being stuck in rush hour traffic or waiting in long lines.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of nut based snacking solutions that are sold in multiple distribution channels. Our products can be found under the Fisher, Orchard Valley Harvest and Sunshine Country brand names and a variety of private labels.

JBSS is committed to helping to protect the environment through various initiatives including energy reduction and packaging that uses plant-based renewable resources in select products. For more information about Fisher products, visit www.fishernuts.com. Join our Facebook Fan community at http://www.facebook.com/fishernutsbrand.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6308434&lang=en

Contacts:

for John B. Sanfilippo & Son, Inc.
Gigi Lubin
773/549-0000, ext. 102
gigi@newsmark.com
or
Jenna Shields
312/636-5355
jenna@newsmark.com

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