GSMA Mobile World Congress To Host First Ever Macworld Mobile

GSMA , the organizers of the annual, massive Mobile World Congress , have announced a couple of new developments this morning. For one, the organization is to expand the developer-focused programme at the event to include new elements such as Macworld Mobile and the Brand App Challenge. In addition, the organization has announced new speakers, including Sir Martin Sorrell, chief exec of WPP and HTC head honcho Peter Chou .