Automated News Comes To Sports Coverage Via StatSheet
November 12, 2010 at 10:06 AM EST
Here come the robo sports journalists. While people in the media biz worry about content mills like Demand Media and Associated Content spitting out endless SEO-targeted articles written by low-paid Internet writers, at least those articles are still written by humans. We may no longer need the humans, at least for data-driven stories. A startup in North Carolina, StatSheet , today is launching a remarkable network of 345 sports sites, one dedicated to each Division 1 college basketball tam in the U.S. For instance, there is a site for the Michigan State Spartans , North Carolina Tar Heels , and Ohio Buckeyes . Every story on each site was written by a robot, or to put it more precisely, by StatSheet's content algorithms. "The posts are completely auto-generated," says founder Robbie Allen. "The only human involvement is with creating the algorithms that generate the posts."