Boxee CEO To Big Media: “Resistance Is Futile”

With all the new Internet TV boxes and services sprouting this holiday season—from Google TV and Apple TV to the Boxee Box , Shufflr , and beyond—there is a lot talk about people cutting their cable cords and just getting all of their TV from the Internet. That is not going to happen anytime soon until the best TV shows and movies become available online at the same time as on TV, but the direction is clear. Today at the SAI Ignition conference in New York City, Boxee CEO Avner Ronen declared, "Resistance is futile." Ronen was responding to the question of when will there be something worthwhile to watch on the Web. Getting Web video to your TV is becoming increasingly easy, but there are so many restrictions on the best video (network TV shows and Hollywood movies) that it is still not worth watching on the Web for anybody but geeks. Ronen himself admits that his modest goal is to get "from geeks to early adopters."