Rupert Murdoch: “New Times, Demand New Journalism”
February 02, 2011 at 11:22 AM EST
Today, Rupert Murdoch is introducing The Daily , his foray into an iPad-only newspaper. "New times demand new journalism," he says. The challenge he says, is to "take the best of traditional journalism—competitive shoe leather joranlism, a skeptical eye, and combine it with the best technology such as 360 degree photographs. The iPad demands that we completely rethink our craft." Murdoch notes that a growing population of news consumers no longer read print or even watch TV. His aim with The Daily is to combine "the magic of great newspapers" with the magic of technology. " The Daily is not a legacy barnd moving from the print to the digital world. We have license to experiment. We believe The Daily will be the model for how stories are told."