OpenX Upgrades Ad Technology Platform, Takes Groupon, Others Along For The Ride

OpenX , provider of digital advertising technology for Web publishers around the world, has updated the ad technology platform currently in use by online juggernauts like Groupon, Orange-France Telecom and Excite Japan. The true strength of the platform is that it combines both powerful ad serving capabilities and real-time bidding on ad inventory within a single product ( OpenX Enterprise , to be more precise). The platform, which becomes available to all publishers today, is designed to help publishers efficiently manage a variety of digital revenue streams and optimize non-guaranteed and real-time bidded advertising demand.