IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search

The Internet Advertising Bureau released its numbers for 2010. Last year, online advertising in the U.S. grew 15 percent to $26 billion. Search still made up 46 percent of that total, followed by display ads at 38 percent. But display advertising grew twice as fast as search (24 percent growth versus 12 percent). Search advertising in the U.S. totalled $12 billion, with display closing the gap at $9.9 billion. Here is the breakdown below: