Frequent Fliers: Superfly Emerges From Beta To Help You Organize Your Travel Rewards

If you've seen George Clooney and Jason Reitman's Up In The Air , you know that George Clooney's character in the film is the epitome of a savvy, frequent flier. His life's ambition is to accumulate miles, and he knows exactly what his rewards packages entail. Most of us, though we may similarly heavy travel schedules, are by no means masters of miles or travel rewards. If you're anything like me, you can't even remember which mileage programs you've enrolled in. Thus, Superfly , an Israeli startup emerging from beta today, wants to help you become more like George Clooney's character in Up In The Air -- and less like me. (Always a good thing.) Armed with a new domain, new design, and fresh funding, Superfly's goal is to not only help users organize travel rewards (be they frequent flier miles or hotel rewards), but actually educate users on how to use them to maximize their value. According to Superfly, there are currently between 17 and 22 trillion unused miles and points floating around travel accounts today, and these points are valued at between $500 and 600 billion.