How Do You Get Kids To Learn? Have Them Draw Butts On The iPad

The pitch behind Madbrook Publishing's first product is pretty amazing. It seems like it should for sure be a joke. But it’s not. It’s Everything Butt Art . No, that’s not a typo. The product is not “Everything But Art”, it’s “Everything Butt Art” — two “t’s”. Butt. As in, the thing you sit on. That’s the basis for the product. And it's launching today at TechCrunch Disrupt in New York.