Former Microsoft Exec Raises $20 Million For Motif, An Investment Vehicle For Ideas

Motif Investing , a new vehicle that allows you to invest in ideas, has raised $20 million in Series B financing led by Ignition Partners with participation from Norwest Venture Partners and Foundation Capital. This brings the company's total funding to $26 million. Motif, which is in private beta, was founded by former Microsoft executive Hardeep Walia and hedge fund analyst Tariq Hilaly to give individuals a new way to invest based on themes. Instead of choosing to buy stock in specific companies, Motif allows investors to invest in different portfolios of stocks, each called a “motif," that are centered around everyday ideas. For example, motifs can be built around themes and ideas ranging from cloud computing to democracy in the Middle East. In addition, each motif can be customized to meet an individual’s ideas or needs.