Fisher Nuts “Freshness You Can Win” Corporate-Giving Campaign Reaches $15,000 for Cubs and White Sox Charities

Today, Chicago-based Fisher® Nuts announced it has crossed the $15,000 donation milestone in its “Freshness You Can Win” campaign. Every time the Cubs and White Sox win on the same day during the 2012 baseball season, Fisher donates $500 to each team’s charity. In addition, a season-long sweepstakes rewards Cubs and White Sox fans with hundreds of prizes, including a VIP game experience at the teams’ respective ballparks.

“We’re thrilled to be a part of this unique opportunity to bring Chicago’s baseball teams and fans together this summer,” says Howard Brandeisky, Vice President Global Marketing, Innovation and Customer Solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nut Products. “In partnership with our friends at Jewel-Osco®, we’re excited to support two great nonprofit organizations that help deserving families throughout the Chicago area: Chicago Cubs Charities and Chicago White Sox Charities.”

Thanks to Fisher Nuts, not only do the teams’ charities collect when both teams win on the same day, but fans also have an opportunity to win prizes. Two grand prize winners will be awarded a party for 20; one at Wrigley Field and one at a Diamond Suite at U.S. Cellular Field. Both grand prize packages include game tickets and a special meet-and-greet with the teams’ respective managers.

In addition to the grand prize, Fisher Nuts has giveaways all season long:

  • First Prizes:
    • Two sets of four tickets to a Cubs or White Sox game, including the opportunity to watch batting practice on the field before the game.
    • Four sets of two tickets to a Cubs or White Sox game and each winner’s name will appear on the scoreboard during the game.
  • Second Prize: Twenty-five winners will receive a $50 Jewel-Osco® gift card.
  • Third Prize: Fifty winners will get free Fisher snack nuts and t-shirts.

Fisher will also award 50 coupons for free Fisher products, redeemable at participating Jewel-Osco® stores, any time the Cubs or White Sox win during the 2012 season. Participation is easy; consumers are automatically entered to win every time they purchase Fisher Nuts with their Jewel-Osco® Preferred Customer Card®/ My Jewel-Osco Rewards™ Card. That’s thousands of coupons for free Fisher Nuts for every Cubs and White Sox win this season. No purchase is necessary. For alternate form of entry, rules and more information on the sweepstakes, go to the customer service desk at any participating Illinois Jewel-Osco® store.

For more information on Fisher Nuts, please visit www.fishernuts.com.

About John B. Sanfilippo & Son, Inc.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Our products can be found under the Fisher, Orchard Valley Harvest and Sunshine Country brand names and a variety of private brands.

Contacts:

Mara Greenwald, (847) 418-8085
Blue Chip Marketing Worldwide

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