According to an article from Smart Company Australia a business owner says he purchased a brand domain name in June and the new domain name has increased the company’s business by $40 million dollars in just six months.
PRLog - Nov. 7, 2013 - WEST PALM BEACH, Fla. -- Forty million dollars and sixty percent growth in business in just six months is the astonishing results claimed by an Australian business man. He credits his quick turnaround and business success to the decision to buy a premium domain name to replace their less recognizable and less effective website domain name.
According to an article posted on smartcompany.com.au
“In June, Shaun McGowan’s business, Beep.com.au, was turning over $60 million. Five months later the company has grown by 60%, now exceeding $100 million in turnover, through one simple change – the domain name.”
“McGowan purchased a new, premium domain name CarLoans.com.au in June and since then the business’s click through’s have increased, its marketing spend has reduced and turnover has increased by $40 million.”
in a strong testimony to the power of a premium domain name the business owner shares this advice with other business owners seeking more business and profits.
“When you can, you should invest in the best possible name and spend the most money that you can afford. Relating it back to the retail world, think about it like a store location. Having a premium domain name is the equivalent of buying the best house on the best street with the best foot traffic.”
Scott Alliy CEO of Ketmo.com a popular domain name reseller is not surprised by this monumental business growth that Carloans.com.au has expererienced.
"Our company owns thousands of strong brand names and for years we have been trying to educate business owners like Shaun about the immediate and long term value and cost savings that a great brand domain name creates for its owner" Scott says.
Dotsperity.com a domain name and internet marketing consulting firm has created the Domain Name Certification Standard to help business onwers determine the ru value of domain names they are considering purchasing for their online business.
The domain certification standard clearly identifies the nine value points that business owners should use when considering which domain name to own and use for their website.
Improved search rankings
Increased quality and quantity of website visitors
Reduced Advertising Marketing costs
Increased brand awareness for your business or organization
Easy for customers to remember and share your website name
Effective lead generation tool
Protects your market space from competition
Creates growth opportunities for your business
Adds asset value to your business that can be sold and transferred
The best domain name for your company is the one that meets most if not all of the elements of the domain name standard says Scott.
To be quite clear, if youur business is not producing the profits you think it should the very first thing you consider is replacing your domain name with a more memorable meaningful domain name whose brand describes your product or service, that is easy to remember and share, that reduces advertising costs, produces quality leads, and protects your market space from competition.
Dotsperity.com offers a free consultation to business owners in order to help them determine their needs and then find the absolute best domain name for them within a budget they can live with.
Says Scott, "If you don't have a premium domain name you are losing customers, busienss and profits, you are greatly over paying for advertising and whats's more you are in real danger of your competition buying the premium domain name and using it to grow their own business at your expense."
About KetMo.com
KetMo.com is an Aftermarket domain name reseller. Their inventory of over 45,000 domain names features many premium brand domain names like HomesandRealty.com, SexierSkin.com, WeFinanceHomes.com, MyTire.com and many more.
KetMo.com offers free tools to allow domain name buyers sellers and investors to list, manage, search, find, connect, communicate, negotiate, and complete domain name transactions quickly easily and safely.
About Dotsperity.com
The Dotperity.com management team consists of technology marketing experts highly knowledgeable in the areas of domain name acquisition and marketing, Internet Marketing, and ecommerce business operations.
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New Domain Name Nets Company Forty Million Dollars
November 07, 2013 at 06:56 AM EST
