IAB Report: US Internet Ad Revenue Grew To $42.8B In 2013, Overtaking Broadcast TV
April 10, 2014 at 11:50 AM EDT
Online ad revenue in the United States grew to $42.8 billion in 2013, according to the Interactive Advertising Bureau's Internet Advertising Revenue Report. That's up 17 percent from 2012, and it means that for the first time, the total is higher than broadcast TV, which was at $40.1 billion. “The news that interactive has outperformed broadcast television should come as no surprise,” said… Read More