With Its “Demand Fusion” Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding
June 09, 2014 at 08:00 AM EDT
Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange, and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate the sale of their… Read More