New book "Heavyweight Marketing" helps entrepreneurs build champion brands

By: PRLog
Second marketing book by author Nikolas Allen packed with effective strategies from trenches of active small business community.
PRLog - Nov. 26, 2014 - MOUNT SHASTA, Calif. -- Author and marketing expert Nikolas Allen has just published his second book, Heavyweight Marketing—Knockout Strategies for Building Champion Brands, featuring business stories, examples and case studies from his recent experience running his own marketing company BAM! Small Biz Consulting. He wrote this book to provide a modern marketing manual packed with real-world applications, best practices and effective strategies gleaned from the trenches of an active small business community.

Allen launched his consulting business in 2010. As it grew, he began jotting down the lessons, challenges and solutions he was implementing in the field. A staunch customer-experience advocate, Allen also documented various positive and negative experiences he faced as a consumer at the hands of small businesses and big name brands alike.

Initially, his writings were intended as content for articles, blog posts and white papers, but after three years, he discovered he had written over 80,000 words on the topic of branding and marketing. That is when he decided to produce a book, which is infused with his bold point of view, sharp wit and passion for pop culture.

Heavyweight Marketing contains 46 brisk chapters formatted in bite-sized paragraphs for easy assimilation. This was a conscious effort to appeal to the busy, distracted, multi-tasking business owners of today. However, this is no lightweight fodder—at 384 pages, the book packs a powerhouse wallop.

“I’ve got tons of wonderfully inspiring business books on my shelf, including many of the classics,” states Allen. “Considering how quickly the communication landscape is evolving, some of them feel a bit dated. With Heavyweight Marketing, I set an audacious goal to create a new business classic—in content and format—that will resonate with the current generation of entrepreneurs and beyond.”

Before moving to California in 2008, Allen enjoyed a 15-year career in advertising in his hometown of Minneapolis, MN. He advanced through the ranks of designer, art director, and creative director while alternating between employee and freelance contractor status. Finally fed up with Minnesota’s arctic winters, Allen moved to the northern California town of Mount Shasta, where he had family connections.

Surprised at the depressed economic conditions he discovered in that area, Allen launched BAM! Small Biz Consulting to help small business owners muscle up their marketing. His company enjoyed a successful three-year run, at which time he was headhunted by a couple larger firms in the area. The second offer, from an employee-owned renewable energy company, was too good to pass up so Allen accepted the position and shuttered his business.

Just after closing BAM!, a brand which incorporated a boxing theme, Allen began transforming his writings into Heavyweight Marketing, so he could share the lessons, ideas and experience he has accumulated over the past two decades with business owners around the world who face similar problems and seek similar solutions. Allen’s first book, Death to the Starving Artist - Art Marketing Strategies for a Killer Creative Career, combines his passion for art and marketing and was written for ambitious artists who want to reach a wider audience.

Allen has lived in Greece, Africa, Minnesota, Louisiana, Texas, and New Mexico. He currently resides at the foot of a magical, mystical volcano in the far reaches of northern California where he's at work on his first novel.

Learn more about Heavyweight Marketing at: HeavyweightMarketingBook.com.
For more on the author, visit: NikolasAllen.com.

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