PureFunds ISE Cyber Security ETF (HACK) Eclipses $100 Million AUM Mark

PureFunds® is proud to announce that the PureFunds ISE Cyber Security ETFTM (HACK), has surpassed the $100,000,000 mark for assets under management (AUM) in just its first 6 weeks since inception (11/12/2014). This momentous milestone comes on the heels of PureFunds and partners ringing the Opening Bell at the New York Stock Exchange on December 23, 2014 to commemorate HACK’s launch.

The PureFunds ISE Cyber Security ETF tracks the ISE Cyber SecurityTM Index (ticker: HXR).

Andrew Chanin, CEO of PureFunds said, "We are thankful for the strong demand HACK has experienced and hope many additional investors will come to appreciate the unique focus our ETF provides. We believe HACK targets one of the essential global industries at a critical time and are thrilled that many investors are in agreement with this belief. Despite the typically low volume holiday season, we have been impressed by the daily volume HACK has maintained. As the sponsor of HACK, PureFunds looks forward to creating many more significant ETFs to add to the PureFunds' suite of products.”

Kris Monaco, Head of ISE ETF Ventures said, “The strength of ISE ETF Ventures’ partnership with PureFunds has continued to strengthen with the success of the PureFunds ISE Cyber Security ETF. To surpass the $100 million AUM milestone just weeks after launch validates the concept and design of the ISE Cyber Security Index. We want to thank PureFunds and all of the partners involved in making this such a successful launch and we look forward to building more innovative products very soon.”

Link to Bell Ringing Video: http://new.livestream.com/NYSE/PureFunds

For more information on HACK, please visit http://pureetfs.com/etfs/hack.html, and additional information on the ISE Cyber Security Index is available at: www.ise.com/cyber.

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in-demand niche sectors through Pure-Play ETFs. We are a New Jersey based research and business management firm, serving as the Manager to the PureFunds ISE Cyber Security ETF and the PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific thematic investments that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With vast experience in global equity investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

About ETF Managers Group

Factor Advisors, LLC, a member of the ETF Managers Group family of ETF service companies, is the adviser to the Fund. The Fund uses an index replication strategy in an attempt to achieve objectives. For more information, please read the prospectus www.pureetfs.com.

About ISE ETF Ventures

The ISE ETF Ventures team is dedicated to creating and supporting innovative indexes that track growing industries, emerging technologies and markets, and packaged trading strategies. Their index design expertise includes a diverse range of asset classes and instrument types including global equities, fixed income, currencies, futures and options. ISE ETF Ventures partners with issuers to launch unique exchange traded products (ETPs) such as exchange traded funds (ETFs), exchange traded notes (ETNs) and other similar product types. They also provide capital for the start-up and ongoing backstopping of new ETPs. Partners are able to leverage ISE ETF Ventures’ global experience and broad network of industry participants in order to grow their ETP presence as well as reduce risk and increase product issuance. Total assets under management for ETPs tied to ISE ETF Ventures indexes exceeds $1.5 billion.

As part of the International Securities Exchange Holdings, Inc. (ISE Holdings), operator of two U.S. options exchanges, ISE ETF Ventures’ indexing experts are nimble, flexible and entrepreneurial with a track record of creating distinctive, out-of-the-box ideas. ISE ETF Ventures currently has a portfolio of over 30 proprietary and partner indexes, and supports over 15 ETPs and other investment products.

ISE ETF Ventures is operated by ISE Holdings, which is a member of Eurex Group, and together they operate one of the largest transatlantic derivatives marketplaces. Eurex Group is owned by Deutsche Börse AG (Xetra: DB1).

For the latest information and updates, connect with ISE ETF Ventures on Twitter (@ISEexchange) and LinkedIn (www.LinkedIn.com/company/ise), or visit www.ise.com/etfventures.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's summary and statutory prospectuses, which may be obtained by calling 877- 756-PURE (877-756-7873) or visiting www.PureETFs.com. Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. The fund may trade at a premium or discount to NAV. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. The Funds are non-diversified, meaning they may concentrate their assets in fewer individual holdings than a diversified fund. Diversification does not guarantee a profit or protect from loss in a declining market. Investments in smaller companies tend to have limited and greater price volatility that larger-capitalization companies. Several foreign countries have begun a process of privatizing certain entities and industries, which may lose money or be nationalized. The Fund invests in some economies that are heavily dependent upon trading with key partners. Any reduction in this trading may cause an adverse impact on the economy in which the Fund invests.

The ISE Cyber SecurityTM Index (ticker: HXR) provides investors with a product allowing them to quickly take advantage of both event-driven news and long term economic trends as the market for cyber security technology continues to evolve. It is not possible to directly invest in an index.

Factor Advisors, LLC, a subsidiary of ETF Managers Group (ETFMG) serves as the investment adviser to the fund. ISE ETF Ventures is the index provider and runs the index platform. ISE is not affiliated with the Trust, the Adviser, the Sub-Adviser, the Funds administrator, custodian, transfer agent, distributor, or any of their respective affiliate.

PureFunds, a subsidiary of PureShares LLC, is the fund sponsor. The Funds are distributed by Quasar Distributors, LLC, which is not affiliated with Factor Advisors, LLC or any of its affiliates.


Gregory FCA
Joe Anthony
Lauren Davis, 610-228-2103

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