Free program backed by scientific research supporting a 66-day campaign, the amount of time it takes to effectively develop a habit. Creators of gamified fitness tracking company offers individuals free tips and tricks to avoid 75 percent abandonment rate of wearable devices within first three months.
PRLog - Jan. 7, 2015 - NEW YORK -- YOO Fitness, the company that brought you the only gamified-fitness app that lets players compete against themselves, announces the launch of the Route 66 Challenge - a free, 66-day health challenge to help individuals effectively develop good habits.
According to a study published in the European Journal of Social Psychology, it takes an average of 66 days to effectively turn an activity into a habit. This number of days varies from person-to-person, but habit forming activities can been challenging especially in the area of fitness activities. In fact, approximately 75 percent of people abandon their wearable device in the first three months, demonstrating the challenge with creating healthy habits.
“With health on the minds of many as a result of the new year, YOO Fitness is challenging anyone who truly wants to make fitness an enduring part of their lifestyle to get on Route 66 and get on the road to a healthier lifestyle,” said Dan Kinsbourne, founder of YOO Fitness.
To help individuals succeed in their health and fitness goals, YOO Fitness offers these top ten tips to stay strong in the new year:
Link Your Sync: Link Activity Tracking to something you already do automatically. For example, always sync your device after you brush your teeth.
Get Specific: Set specific goals for yourself that are achievable and measurable like “I will walk 30 minutes after lunch every day” versus “I will get in shape”.
Small and Simple: Keep the behavior that you would like to turn into a habit small and simple. The more complicated the behavior the more challenging it will be to turn it into a habit.
Rinse and Repeat: Don’t rely on motivation to keep you going because it's too inconsistent. Integrate Activity Tracking into your daily routine and focus on repetition.
Be Boring: Variety doesn’t necessarily lead to habit development. Start with small steps and stay consistent in your fitness and Activity Tracking. Boring isn’t all bad.
Prioritize You: Make fitness and Activity Tracking a priority “just for you”. View it as equally important to priorities we make in our work and personal lives.
Tell the World: Tell your friends, family and colleagues that you are taking the Rt. 66 Challenge and celebrate it. The more people you tell the more support you will receive.
Bounce Back: Don’t worry about missing a day here or there. If you forget your Activity Tracker or forget to sync it once in a while that’s ok. Just start up again where you left off.
See The Signs: Create visual cues to serve as reminders to exercise. Wear your Activity Tracker where you can see it. Use a calendar to create schedules and hang it where you will see it.
Seize the Day: Don’t focus on the finish line. The goal isn’t to be active for 66 days. The goal is to change your lifestyle and make fitness as permanent part of your daily routine.
Individuals looking to take the challenge with a YOO Activity Tracker, they will receive 66 percent off all YOO device purchases on www.YOOChallenge.com any time this year.
For more information, visit www.YOOChallenge.com.
About YOO Fitness
YOO devices are wireless activity monitors that sync to smart phones and tablets through Bluetooth Smart and proprietary technology. Unlike other wearable fitness devices that do nothing more than display your activity data back to you on a fancy app, YOO leverages gamification techniques to engage the user in the YOO Challenge where the New YOO competes against the Old YOO in an ongoing race. We all have a New YOO in us. That's the motivated version of ourselves that sets and achieves personal goals. But we also have an Old YOO in us that lacks motivation and succumbs to laziness and bad habits. In the game of YOO the New YOO is awarded points when we are active and meet our goals. The Old YOO however earns points when we miss those same goals. The result is an ongoing race against ourselves designed to be a daily reminder to not only embrace our New YOO but also to be mindful that the Old YOO exists in us as well. Achieving and maintaining permanent lifestyle changes requires a daily commitment and YOO Fitness is dedicated to raising awareness to this struggle between our better and worse versions of ourselves.
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YOO Fitness Launches Route 66 Challenge For A Healthier You
January 07, 2015 at 14:54 PM EST
