The PureFunds ISE Cyber Security ETF (HACK) Exceeds One Million Shares in a Trading Day

PureFunds® announced today the PureFunds ISE Cyber Security ETF (NYSEArca: HACK) exceeded one million shares traded on Friday, February 13, 2015 (actual: 1,397,800), bringing the total assets under management for HACK to over $231 million*. HACK also closed at a record high $28.24, up 6.61% YTD. These milestones come just three months after the fund’s launch on November 12, 2014.

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Performance data quoted represents past performance and does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost. Current performance of the Funds may be lower or higher than the performance quoted. All performance is historical and includes reinvestment of dividends and capital gains. Performance data current to the most recent month end may be obtained by calling 877-756-PURE.

“Today’s milestone further validates HACK’s focus on one of the essential global industries at a critical time,” said Andrew Chanin, CEO of PureFunds. “PureFunds is thrilled to see the attention investors have given to the cyber security space and HACK and we look forward to its continued growth.”

HACK seeks to replicate the price and yield performance of the ISE Cyber SecurityTM Index (ticker: HXR), which tracks the performance of companies actively engaged in providing services for cyber security and for which cyber security business activities are a key driver of their business model. Some of the holdings include FireEye Inc. (FEYE), Qualys Inc. (QLYS), Fortinet Inc. (FTNT), Palo Alto Networks Inc. (PANW), and Splunk Inc. (SPLK).

For more information on HACK and list of top components, please visit Fund holdings and allocations are subject to change at any time and should not be considered a recommendation to buy or sell any security. Information on the ISE Cyber Security Index and full list of index constituents is available at

*= as of 2/12/15

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in-demand niche sectors through Pure-Play ETFs. We are a New Jersey based research and business management firm, serving as the Manager to the PureFunds ISE Cyber Security ETF and the PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific thematic investments that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With vast experience in global equity investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

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Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. The Fund is non-diversified, meaning it may concentrate its assets in fewer individual holdings than a diversified fund. Therefore, the Fund is more exposed to individual issuer volatility than a diversified fund. Funds that are less diversified across countries or geographic regions are generally riskier than more geographically diversified funds and risks associated with such countries or geographic regions may negatively affect a Fund. Investments in small- and medium-capitalization companies tend to have limited liquidity and greater price volatility than large-capitalization companies. The Fund invests in some economies that are heavily dependent upon trading with key partners. Any reduction in this trading may cause an adverse impact on the economy in which the Fund invests. The Fund’s return may not match or achieve a high degree of correlation with the return of the ISE Cyber Security™ Index. To the extent the Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if the Fund had sought to replicate the ISE Cyber Security™ Index. Diversification does not assure a profit, nor does it protect against a loss in a declining market.

The ISE Cyber Security Index is designed to reflect the performance of companies involved in the cyber security industry, including companies that provide cyber security related hardware/software and services. The stocks are screened for liquidity and weighted according to HXR's methodology guide which can be found here. The stocks are screened for liquidity and weighted according to modified free-float market capitalization. The Index was created and is maintained by ISE Indexes. An investment cannot be made directly in an index.

PureFunds are distributed by Quasar Distributors, LLC


Gregory FCA for PureFunds
Lauren Davis, 610-228-2103

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