Capital Link Recognizes the PureFunds ISE Cyber Security ETF (HACK) As Most Innovative ETP of 2014

Factor Advisors LLC, a subsidiary of the ETF Managers Group LLC, the Advisor and Manager to the PureFunds ISE Cyber Security ETF (NYSE: HACK), is proud to announce that HACK has been recognized as the Most Innovative ETP of 2014 at the Capital Link Annual Closed-End Fund & ETP Awards. Launched in November 2014, the ETF is the first exchange-traded fund to provide specific exposure to the cyber security sector by using a passive, index approach to provide investment results, before fees and expenses, that correspond generally to the ISE Cyber SecurityTM Index.

“On behalf of the team of industry experts that came together to develop the underlying index and deliver the product to market, I’m excited to accept this recognition for our newest fund. Being named the Most Innovative ETP of 2014 speaks to our commitment to launch products that address under-represented market segments,” said Andrew Chanin, CEO of PureFunds. “Investment in cyber security continues to be at the forefront of business and government spending, and we believe the companies in the ETF are well-positioned to capitalize on this trend. The market’s appetite for our product, which has more than $600 million in assets as of April 22nd, only underscores our belief in the long-term nature of this trend.”

Capital Link is the host of the Annual Closed End Fund & ETP Awards, which aim to identify and recognize those fund sponsors and executives who consistently apply high standards of financial disclosure, investor and shareholder relations and innovation. The CEF & ETP Awards are based on nominations by a committee of analysts and industry specialists who actively follow CEFs and ETFs. For a complete list of award recipients, please click here.

About ETF Managers Group

Factor Advisors, LLC, a member of the ETF Managers Group family of ETF service companies, is the Adviser to the Fund with overall responsibility for the general management and administration of the Fund. The Fund uses an index replication strategy in an attempt to track the price and yield performance of the ISE Cyber SecurityTM Index, which constituents consist of companies actively engaged in providing services for cyber security and for which cyber security business activities are a key driver of their business model. The Adviser has entered into an Agreement with PureFunds®, under which PureFunds® agrees to sub-license the use of the Underlying Index. For more information, please read the prospectus, which may be obtained by visiting

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in demand niche sectors through Pure-Play ETFs. PureFunds aim is to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in. Founded in 2010, we recognized a void in the Exchange Traded Product universe. We partnered with world-class industry leaders to develop these concepts into tradable products. With vast experience in global equity investing and ETF trading, to provide a refreshing and alternative insight into the growing world of ETFs in an attempt to meet the needs of investors and traders alike.

About ISE ETF Ventures

The ISE ETF Ventures team is dedicated to creating and supporting innovative indexes that track growing industries, emerging technologies and markets, and packaged trading strategies. Their index design expertise includes a diverse range of asset classes and instrument types including global equities, fixed income, currencies, futures and options. ISE ETF Ventures partners with issuers to launch unique exchange traded products (ETPs) such as exchange traded funds (ETFs), exchange traded notes (ETNs) and other similar product types. They also provide capital for the start-up and ongoing backstopping of new ETPs. Partners are able to leverage ISE ETF Ventures’ global experience and broad network of industry participants in order to grow their ETP presence as well as reduce risk and increase product issuance. Total assets under management for ETPs tied to ISE ETF Ventures exceeds $2.5 billion.

As part of the International Securities Exchange Holdings, Inc. (ISE Holdings), operator of two U.S. options exchanges, ISE ETF Ventures’ indexing experts are nimble, flexible and entrepreneurial with a track record of creating distinctive, out-of-the-box ideas. ISE ETF Ventures currently has a portfolio of over 30 proprietary and partner indexes, and supports over 15 ETPs and other investment products.

ISE ETF Ventures is operated by ISE Holdings, which is a member of Eurex Group, and together they operate one of the largest transatlantic derivatives marketplaces. Eurex Group is owned by Deutsche Börse AG (Xetra: DB1).

For the latest information and updates, connect with ISE ETF Ventures on Twitter (@ISEexchange) and LinkedIn (, or visit

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund's summary and statutory prospectuses, which may be obtained by calling 877- 756-PURE (877-756-7873) or visiting the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Investments in foreign securities involve political, economic and currency risks, greater volatility and differences in accounting methods. These risks are greater for investments in emerging markets. The Funds are non-diversified, meaning they may concentrate their assets in fewer individual holdings than a diversified fund. Diversification does not guarantee a profit or protect from loss in a declining market. Investments in smaller companies tend to have limited and greater price volatility that larger-capitalization companies. Several foreign countries have begun a process of privatizing certain entities and industries, which may lose money or be nationalized. The Fund invests in some economies that are heavily dependent upon trading with key partners. Any reduction in this trading may cause an adverse impact on the economy in which the Fund invests.

Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management LLC serves as sub-advisor to the fund. The Funds are distributed by Quasar Distributors, LLC, which is not affiliated with Factor Advisors, LLC or any of its affiliates.


Media Contact:
for ETF Managers Group LLC
Joe Anthony, 610-228-2095
Advisor/Marketing Contact:
Factor Advisor LLC
877-756-PURE (877-756-7873)

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