'Pee & Poop Facebook Chat' part of the new strategy in health care

A "Pee & Poop Facebook Chat" hosted by Nationwide Children's Hospital on April 9, in which pediatric urologist and a pelvic surgeon took questions from concerned parents for a full hour, drew 162 questions and comments – a success story that social media consultants held up as an example of how hospitals can do more to build trust with patients in the digital world...