Oct. 27, 2015 - PRLog -- MiiPharos, a company helping retailers to understand their customers’ behaviour by implementing effective proximity marketing, joins Web Summit 2015 this November. MiiPharos is privileged to pitch in front of the world’s leading investors, media and established entrepreneurs, hoping to progress and compete in the PITCH Final on the Web Summit Centre Stage.
There is a serious amount of marketing and promotion budget that is missing its target and that’s a problem. It’s a struggle to minimise this “lost” money, drive profitability in higher levels or even optimise the consumer products’ price. According to recent Nielsen’s research, this lost amount is estimated to be around 15-30% of the marketing budget, only in the U.S.A. The same research concludes that 10% on EBIT can be gained from more effective marketing spending.
Instead of delivering printed coupons, text messages or on-site promotions, incompatible with the mobile era and IoT, MiiPharos provides a modern solution. Retailers can integrate the MiiPharos cloud-based platform into their mobile application and are offered the means to interact with their products and to create personalised in-store mobile marketing campaigns. Meanwhile, they monetize shoppers’ behaviour and get realtime analytics for their in-store journey, shopping preferences, visiting time, loyalty and campaign engagement.
Shoppers receive personalised campaigns, loyalty rewards, discounts and useful information on their mobile devices based on their in-store location and product proximity.
Retailers usually face a major concern when they plan to implement a mobile marketing strategy. Will visitors download their App? MiiPharos' cloud-based platform passes Larry Page’s “Toothbrush Test”* with the latest innovative service, where visitors can gain automatic internet access by just installing retailers’ Mobile App. No more social media login, check-in or any other action.
Recently MiiPharos joined Marketo's partner ecosystem - the leader in digital marketing software, persuading the most demanding retailers for its rich features and effectiveness. MiiPharos' platform is easily integrated with 3rd party software, including: Marketing Automation, CRM, Loyalty Programs & PoS.
“Generally, in-store marketing platforms focus on coupons and rich media content. MiiPharos goes a step forward, providing to shoppers really useful services making retailers’ App “addictive” and Consumer Behaviour much more accurate than ever before. Learn your customer and sell,” says Chris Kaliptsidis, MiiPharos C.E.O.
* "Is this something you will use once or twice per day, and does it make your life better?” — Larry Page (Google Inc. C.E.O.)
Contact
Nick Stouiloudis
***@miipharos.com
Photos: (Click photo to enlarge)
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