NEW YORK - Aug. 24, 2016 - PRLog -- San Jose, Costa Rica-based LumenUp and 77Digital have merged to create the Double Digit Group (http://www.doubledigit.com). With U.S. offices in Dallas and New York, the combined entity has a strong customer portfolio which includes transnationals like a large American department store retail chain, a giant global nutrition, health and wellness corporation and an international food and beverages company. Double Digit provides full-service digital capabilities as well as nearshore outsourcing services for direct and mid-size agency clients.
The work ranges from ideation to the measurement of results, including: Creativity, Digital Strategy, Mobile and Wearable Strategy, Content and Social Media, Innovation, and Technology and Development. Likewise, there are two specialized units created in the areas of Media Science and Business Strategy, as well as Audiovisual Production. With this merger, clients will have access to an integrated and complete portfolio of services, with the highest standards of quality and innovation.
The establishment of the Double Digit nearshore outsourcing Development Center allows direct clients to realize the efficiency and quality that team-based engagements can provide. It also brings a new opportunity for mid-sized ad agencies to compete with the larger, multi-national agencies by offering a flexible and scalable model of staffing.
Double Digit's associates are well known entrepreneurs. José María Calvo, founder of LumenUp, has 12 years of experience in the creation of technological solutions for all kinds of industries. José Coto, partner of 77Digital, has wide experience in the creation and development of technologically based enterprises with a large component of innovation and creativity. And Henry Nanne, founding partner of 77Digital, started his career in the digital industry over 15 years ago as a web developer.
"We believe in the convergence of creativity and strategy, with technology and innovation. After this union of teams and ideas, we have built a true cluster of integrated services to support the communication needs of our clients," says Henry Nanne.
José Coto, founding partner of the group, highlights the possibilities offered by Costa Rica in this industry, thanks to existing human capital, which can become a hub for these services. "Our country has spent decades investing in human capital and that is a factor that has differentiated it in the region. The talent is there; however, we at Double Digit believe that companies have a duty to their people to continuously train and prepare them for the changes that the future brings. This is fundamentally important in technology," he stressed.
The agency is located in the Condal Business Center (Tibás), San Jose, Costa Rica and is easily accessible from San Jose's Juan Santamaria International Airport. With satellite offices in Dallas and New York City, clients have access to U.S.-based management and project teams that complement the Costa Rica hub of services.
Media Contact
The Double Digit Group
Dana Farbo - Managing Director
646-912-7333
dfarbo@doubledigit.us
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