"With a proven track record of leading and growing companies in technology, database marketing and marketing services, Terry brings many years of exceptional leadership experience, business acumen and a strategic vision to the Inte Q team," Jeffrey Harris, CEO Inte Q stated. In his role as COO, McCarthy will oversee the technology, teleservices, production, compliance, HR and finance areas.
McCarthy joins Inte Q after spending 24 years at The Allant Group, a Chicago-based database marketing and technology firm where he was most recently the President for the last eight years. In this role, he transformed The Allant Group from a small data provider into a database marketing industry leader.
In addition, McCarthy also serves as a managing partner, board member and advisory board member for multiple companies around the country, helping them with their strategic growth plans for revenue, profitability and value.
McCarthy is a graduate of Northern Illinois University.
About Inte Q
Inte Q builds marketing programs that enhance customer retention, strengthen brand loyalty and drive incremental customer engagement. With over 35 years in the loyalty marketing business, Inte Q is a marketing leader focused on loyalty and CRM programs, paid-tier loyalty programs, marketing strategy, analytics, engagement benefits and platform services. With offices in the US and London, Inte Q serves clients in the retail, financial services and travel/hospitality industries. For additional information, please visit www.inteqinsights.com.
Contact
Chris Duncan
Chief Marketing Officer - Inte Q
***@inteqinsights.com
Photos: (Click photo to enlarge)
Read Full Story - Inte Q Hires Technology and Database Marketing Veteran Terry McCarthy as Chief Operating Officer | More news from this source
Press release distribution by PRLog
