IAB study says majority of Americans are okay with ads on their IoT devices

 It might seem a little weird to think about seeing ads on, say, your smart refrigerator — but according to a new study, Americans are actually pretty open to the idea of advertising on “Internet of Things” devices. The study was released by the Interactive Advertising Bureau (a trade group for online publishers and advertisers) and conducted by MARU/VCR&C, which says… Read More