One limitation of today's 360 videos, to which Technicolor demonstrated a solution at CES 2017, is a lack of embodiment and socialization. Mollet explains.
"As soon as you are inside the virtual environment you don't perceive anything about your own real world. So when, for example, you move your arms, you are conscious of doing so but you don't see that movement reflected in the virtual world. This can make you feel uncomfortable, dizzy or even nauseous."
Technicolor used some technology to sense the movement of the viewer's arms and legs and software to create an avatar of the user in the 3D virtual world, Mollet explains. "That was not a trivial exercise, but we've done it. Now, you are able to see yourself as a body in the experience: a character in the story or a kind of ghost inside the experience."
Mollet and his team have also created virtual objects for this virtual body to interact with. "Within the video we create, in real-time, a number of interactive objects, and you are able to interact with those objects. We're not trying to create an interactive story, but to make you feel more immersed, more present, by making your environment, the content around you, react to what you do."
Another limitation of immersive video is the isolation of the user from others. Creating opportunities to introduce social dimensions to immersive experiences, says Mollet, will enhance adoption of the medium.
"Actually, Virtual Reality can allow many people to connect inside the experience, at the same location and even remotely. For example, rather than being together in front of a movie, as in a theatre or at home, you can now all be together inside the movie itself ... even as a character that is part of the narrative."
To listen in on the interview with Nicolas Mollet and learn more about immersive media, visit:
http://thefuturetrust.technicolor.com/article/the-future-of-storytelling/technicolors-nicolas-mollet-describes-how-360-degree-immersive-video-is-evolving-to-transforming-the-art-and-science-of-entertainment/
Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact:
Lane Cooper
323 817 7547
Lane.cooper@technicolorpr.com
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