SOURCE: CSX CorporationDESCRIPTION:
Safety has always been CSX’s top priority – and the company’s partnership with Operation Lifesaver is critical to tackling this important issue head-on by promoting public safety around the tracks.
Operation Lifesaver’s mission is to end collisions, deaths and injuries at rail crossings and on railroad property. The group works toward this mission through public awareness campaigns and a nationwide network of volunteers who work to educate children and adults about rail safety.
CSX’s partnership with Operation Lifesaver reached nearly 725,000 people with in-person rail safety messages. In addition, CSX and Operation Lifesaver partner on social media campaigns, especially focused on reaching older children, who are an important audience for railroad safety messages.
Check out some of the ways CSX and Operation Lifesaver partnered in 2016:
- No Selfie is Worth the Risk: Photography and filming on railroad tracks have resulted in to several tragic deaths in recent years. To raise awareness and prevention, in April 2016 Operation Lifesaver launched “No Selfie is Worth the Risk,” a mini campaign that featured a video PSA and accompanying graphics. CSX supported Operation Lifesaver by supporting targeted outreach around the campaign using social media.
- Spotting Bad Ads: Railroads are also frequently featured in advertisements, television shows and films. When Operation Lifesaver and CSX spot images or footage that could encourage dangerous behavior near the tracks, they connect with advertisers to flag content and urge that changes be made or a safety disclaimer be added. They also encourage the advertisers to share rail safety messages with their viewers and followers to extend Operation Lifesaver’s reach.
- 40 Cities for 40 Years: CSX and Operation Lifesaver also partner in hosting local rail safety events. In 2016, Alabama’s Operation Lifesaver chapter celebrated its 40th anniversary with a 40-city tour across the state. Events included safety trains, enforcement blitzes, media opportunities and more, all to raise awareness and promote rail safety education.
“CSX has long been a dedicated partner to Operation Lifesaver’s rail safety education programs,” states Bonnie Murphy, Operation Lifesaver, Inc.’s president and CEO. “We greatly value CSX’s commitment to keeping communities safe through these collaborative outreach events and online public awareness initiatives.”
To learn more about CSX and Operation Lifesaver’s partnership – and download safety tips and resources that you can share online or use in your own community – visit Beyond Our Rails.
KEYWORDS: Responsible Business & Employee Engagement, operation lifesaver, rail safety, advertising, Responsible communications