R.I.C.H. came from the idea of personal development, and exploring that authentic feeling missing in today's music. R.I.C.H is the lead single to an album centered around just that - personal development, being the best YOU, from day to day, no matter what your circumstance. Objectively, helping people through a song. is the whole "M.O."
"R.I.C.H." is an acronym for Rebuilding, Individual, Character, Habits. "We wanted the name of the song to be as meaningful as the lyrics, adding something more to our music," says producer, and Co-CEO of GIIB, Jonathan Mullins.
"R.I.C.H. is a song about being versatile in every aspect of life, not just from a monetary standpoint," continues recording artist, Cremson.
ABOUT CREMSON:
South Carolina born rapper, Nathaniel Seymore, known as "Cremson", is a successful musical talent, who became well known in hip hop's underground circuits for his freestyle battling prowess. Selling over 2,000 copies of his first album,"The Beginning," out of a duffle bag, while walking up and down Broad River Rd. Cremson has come a long way, and continues to prove the talent that grabbed so many during his first journey into a recording studio, will appreciate his musical growth, even more now.
ABOUT JM:
Also hailing from Columbia, South Carolina, Jonathan Mullins, aka "JM," has an uncanny ear for hip-hop, and an insatiable desire to create his own brand of meaningful music. JM started his journey at a very young age, and known in high school, as the "Human radio," for his beat boxing skills. JM took his talent from mouth to wax and then to digital, ultimately becoming one half of the partnership owned GIIB ENT. He is now counted amongst some of the top original (no sampling) producers of our time.
ABOUT GIIB:
At very early ages, the two founders of GIIB, discovered their love for music. Releasing their God given energy, in churches, schools, and street performances. Ultimately teaming up in high school, Cremson, and JM created a group under the moniker of JM Productions. This start up label would then give birth to JMNC2, which was when the group first established a solid spot in the hip-hop world, releasing the single, "Looney," and leaks from Cremson's freshmen release, "Da Element Of Surprise". 2009 was the breakout year for the two entrepreneurs, seeking to switch up the game, as well as their own game plan; Get It In Blood Music Group was formed. With Cremson and JM leading the way, look for more heat coming from this camp of talented producers, writers, and artists.
SOCIAL MEDIA:
YOUTUBE
Contact
Jonathan Mullins
***@giibent.com
Photos: (Click photo to enlarge)
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