According to Mr. Gideon Umesiri, CEO of Umekharis Nig. Ltd and African partner, "the focus on developing economies makes sense because of the opportunity for maximum economic and social impact." He continued, "Africa is increasingly seen as the region to watch for the next big economic transformation. So, it only makes sense for us to invest in helping transition many businesses and brands online for global visibility." Analysts tend to be bullish on Africa's future as a region. For example, in discussing the rise of Africa and the potential for investment opportunities, Colin Coleman, head of investment banking for sub-Saharan Africa at Goldman Sachs, noted that 'This is going to be a continent moving from a low base into a much higher form of consumer services, much better banking, technology, and telecommunications infrastructure. And the billion people that occupy Africa are going to see tremendous improvements in their lives.'
Unlike other website builders based on drag-and-drop technology, KharisBrand.com is built on ready-made stripes and polydoms. The result is a platform that is so user-friendly that almost anyone can build a stunning website in minutes. According to Mr. Gideon, "Another distinctive of the Kharis Brand platform is that it includes ecommerce feature for all users. To get similar ecommerce capability from other platforms, users will have to pay a minimum of $30 per month. However, every user on Kharis Brand platform gets equal access to all features; including ecommerce, unlimited web pages, free hosting, and customized business emails, priced affordably at about $8 per month. This levels the playing field, and provides African and Asian professionals, businesses, traders and artisans the opportunity to establish a strong online presence." Mr. Gideon noted that affordability and global capability to send and receive payment for goods and services were important considerations for launching Kharis Brand.
Payment processing through Stripe means that Kharis Brand conveniently sidesteps the current frustration many Africans experience with PayPal, another global payment gateway. Many African countries like Nigeria are unable to receive payment through PayPal. Using Stripe on Kharis Brand means that individuals are able to make and receive payments globally through their online store. Kharis Brand is hosted on the cloud servers of Google and Amazon, giving users peace of mind in terms of security. Similar to other website builders, it is free to design a website using KharisBrand Editor, and pay only if a user is happy with the product.
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