Bluemac Announces the New x7 Sensor System at ITS America

By: PRLog
Packed with the latest technology, the highly secure Bluemac x7 delivers more matches for Travel Time and Origin-Destination analytics providing rich yet efficient data – owned by the customer.
PORTLAND, Ore. - June 5, 2018 - PRLog -- Bluemac Analytics announced today at ITS America in Detroit the new Bluemac x7 sensor system. With a triple play of sensors across Bluetooth® Low Energy (BLE), Bluetooth Classic, and Wi-Fi, the Bluemac x7 captures more matches and reads for rich Travel Time and Origin-Destination data using the latest technology with edge computing. It employs state-of-the art privacy protection to customer-owned, White Box open data, and implements strong security protecting device and data access to only authorized parties and systems. The seventh generation x7 is flexible offering multiple configuration and customization options to meet varied customer needs and harsh deployment environments yet delivers the best total cost of ownership.

More Matches, More Reads
The Bluemac x7 delivers more matches and more reads with the triple play of BLE, Bluetooth Classic, and Wi-Fi. BLE itself is a game-changer not just for vehicle performance measures, but also opening up new multimodal, pedestrian, and bicyclist data analysis scenarios. With BLE customers get the matches they need by capturing only discoverable or advertising Bluetooth devices – more aggressive techniques are not needed.

Latest Technology
The x7 is built with the latest technology – including the processor, memory, highest specification transceivers for BLE, Bluetooth, and Wi-Fi, and with the latest 4G LTE cellular modem technology for IoT – plus is more power efficient than Bluemac's previous devices.

Rich Efficient Data
Bluemac is the leader in White Box data. Rather than making claims that are hard for customers to verify because only processed results are readily provided, customers get access to the low level raw data of not only matches but also device reads. Edge processing is applied to streamline the volume of data without losing the fidelity needed for innovative analytics and feeding AI/ML systems via Bluemac's APIs. The system also supports real-time streaming for key daily operations scenarios and also has the ability to set standard reporting intervals. As always, the customer owns the data from Bluemac.

Best TCO
The new system provides the best Total Cost of Ownership (TCO) on the market. Bluemac devices are leaders in price-to-performance and are offered with flexible deal structures to meet customer procurement situations and needs. The x7 is built under ISO:9001 standards with proven environmentally robust construction and enclosures. And made in the U.S.A. with American Steel.

Secure and Private
The Bluemac x7 implements industry leading security and privacy protections applying modern encryption, hashing, and secure communications techniques. The x7 device is locked down, citizen data is made anonymous and further protected with encryption while still preserving the maximal usefulness for transportation engineering and operations, including cross-agency collaboration.

Flexible and Customizable
The Bluemac x7 offers flexible configurations with customization options. Specially designed builds for in-cabinet installs (x7i), external mounting for weather exposed situations where power and/or Ethernet may be available (x7e), or when just a mount point is available with nothing else (no power, no Ethernet) using a solar-powered fully self-contained design (x7s). These can be mixed and matched within a deployment.

Special Limited Time Offer for New Customers
A special introductory offer is now available for the Bluemac x7 to new customers:
  • Get 5 Bluemac x7 devices for the price of 4.
  • Even better get 10 Bluemac x7 devices for the price of 7.
  • Customers can mix and match between the different configurations, with the discount calculated by the blended price between the devices ordered.
  • This introductory offer is only available until July 31st, 2018 and quantities are limited.
  • To find out more visit
"With the Bluemac x7 sensor system, we've built a modern device meeting the needs of transportation agencies as they navigate the rapid and complex evolution of ITS systems. Security and privacy are built-in throughout the x7, yet reflect our commitment to customer owned, White Box open data to provide maximum benefit to customers and the citizens and constituents they serve. We are working to help bridge between traditional transportation engineering practices to the emerging world of artificial intelligence, machine learning-based systems that will transform our transportation infrastructure. We look forward to serving even more customers worldwide with the Bluemac x7."

- Keith Szot, CEO, Bluemac

About Bluemac
Bluemac provides economical and secure systems for accurate and timely Travel Time, Speed, and Origin-Destination data and analysis for leading transportation agencies worldwide. As an early pioneer in applying Bluetooth® technology starting in 2008 for transportation agency solutions and an ISO 9001 certified firm with deployments across the world, Bluemac's devices and services are proven and robust. Bluemac is a key component of ITS solutions at the state, county, and city level. Bluemac systems are Made-in-the-U.S.A. with American Steel.

Twitter: @Bluemac_

Keith Szot

Photos: (Click photo to enlarge)

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