General Motors largely exited the European new-car market in 2017, but it's now introduced a new brand that has nothing to do with traditional automobiles: ARIV. The automaker's (or should we say bikemaker's) e-bike brand was unveiled last week and will be available in Meld and Merge models soon in Europe. Ironically, many global... GM moves from cars to bicycles, introduces ARIV e-bike brand for Europe
February 19, 2019 at 13:00 PM EST
General Motors largely exited the European new-car market in 2017, but it's now introduced a new brand that has nothing to do with traditional automobiles: ARIV. The automaker's (or should we say bikemaker's) e-bike brand was unveiled last week and will be available in Meld and Merge models soon in Europe. Ironically, many global...
General Motors largely exited the European new-car market in 2017, but it's now introduced a new brand that has nothing to do with traditional automobiles: ARIV. The automaker's (or should we say bikemaker's) e-bike brand was unveiled last week and will be available in Meld and Merge models soon in Europe. Ironically, many global... 