(PRUnderground) May 13th, 2019
Grays Peak Capital, a global investment firm, announced today that it has completed a transaction to purchase the Healthy Mama Brand. The company strives to provide natural products focused on the maternal health and wellness market. This provides new and expecting mothers the safest solutions for pregnancy-related ailments. Scott Stevens, CEO of Grays Peak Capital and Chairman of Applied BioSciences Corp (APPB) stated, “I see great potential in the brand and believe in the growing demand for natural products focused in this category. We are excited to add the Healthy Mama brand to our portfolio.”
Since closing the acquisition, we have begun the growth and expansion phase of the company. There are currently Healthy Mama products on multiple online marketplaces including Amazon.
Plans to help strengthen the brand and expand the social media presence are already underway. Healthy Mama has a strong presence in leading national retailers including Walmart and on Walmart.com and future plans include getting Healthy Mama Brand into national retailers and in the hands of new mothers everywhere. Walmart Online
Stevens believes they are just getting started with the potential of the brand. Future plans include broadening the product line and adding additional national retailers and expanding internationally into new markets in Europe and Asia. Grays Peak Capital is always looking for investment opportunities in companies with strong brands that they can help to build as a strategic partner. Other recent investments include super food brand, Mamma Chia and the leading e-cigarette brand, JUUL which recently received a direct investment from the Altria Group Inc. (NYSE: MO).
Healthy Mama is dedicated to providing natural alternatives and remedies for pregnancy, nursing and beyond. The American Pregnancy Association has partnered with Healthy Mama to accomplish this mission. They are determined to help moms-to-be have the safest, most enjoyable and worry-free pregnancies possible, because a healthy baby starts with a healthy mama.
About Grays Peak Capital
Grays Peak Capital (www.grayspeakcapital.com) Grays Peak is a global alternative investments firm currently managing assets for a diverse investor base of high-net worth individuals, family offices and institutions. Our portfolio includes multinational brands that have created value by disrupting mature industries and embracing technological innovation.
Using a tiered investment process, we are able invest across the capital structure. We express these investments through our funds focusing on Venture Capital, Private Equity and Hedge Fund.
Our goal is to identify and invest in disruptive industry trends focusing on Consumer and Technology. We target industries and sectors that are undergoing disruptive change typically catalyzed by technology. We invest in seed to late-stage and public companies, focusing on consumer and technology, media and telecom companies.
Original Press Release.