How to see our world in a new light

Startups are ultimately vessels of speculation, of new products, new markets, and innovations the world has never seen. While data and information are important components for exploring the frontiers of the possible, perhaps the best way is through stories and fiction, and especially speculative fiction. We’ve been fortunate at Extra Crunch to have noted novelist […]

Startups are ultimately vessels of speculation, of new products, new markets, and innovations the world has never seen. While data and information are important components for exploring the frontiers of the possible, perhaps the best way is through stories and fiction, and especially speculative fiction.

We’ve been fortunate at Extra Crunch to have noted novelist Eliot Peper write a guide to the novels that are and should be helping founders build startups in Silicon Valley these days. This week, Eliot published the final book in his Analog trilogy, which explores contemporary issues through a futuristic technology lens. With Breach, he brings to a close his tale of algorithmic geopolitics that started with Bandwidth (which I reviewed on TechCrunch) and continued with Borderless, all the while exploring topics of privacy, social media psychops, and the future of democracy.

How to read fiction to build a startup

I wanted to catch up with Eliot and chat not only about his latest work, but also the themes inherent in the novels as well as his process for generating new ideas and seeing the world from a new perspective, a skill critical for any creative or founder.

The following interview has been edited and condensed for clarity.

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