Orbis Research adds “Global Subscription E-Commerce Market” Research Report with Economic-Impact, Future Scope & Scenario to Its Database. This report covers all the regions and countries of the world, which shows a regional development status, including market size across the globe.
Dallas, United States - October 16, 2019 /MarketersMedia/ —
The major focus areas considered while analyzing and defining the penetration of subscription e-commerce market includes application segment (beauty and personal care, food and beverage, clothing and fashion, healthcare and fitness and entertainment), end-user segment (women, men and kids) and payment mode segment (online and offline). In 2018, the beauty and personal care application dominated the global subscription e-commerce market with the maximum share of 29.6% in terms of value. Growing demand for glam, convenience as well as number of players flocking themselves into beauty arena would help the segment to grow at a faster rate of 67.2% during the forecast period (2019-2025). However, with the strengthening ecommerce and surging trend of online shopping, other areas such as clothing and fashion, food and beverage, healthcare and fitness and entertainment are also anticipated to register highest CAGR over the forecast period.
Subscription e-commerce business has been booming owing to several factors apart from convenience and cost efficiency. It has been observed that more than 12% of the existing online shoppers have signed up for one or more subscription services. Modern lifestyles and changing consumer behavior, as well as accelerating disposable income and the assurance to deliver quality services thereby leading to positive user experience has tremendously flourished the market potential in recent years. Moreover, proliferation of internet services and smartphone penetration coupled with augmenting working population has substantially catalyzed the market performance of subscription business across the globe. Considerable rise in venture capital investments along with surging number of visits has proliferated the industry growth.
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Furthermore, as the subscription-based business models have become a part of everyday life for consumers, curation-based subscription boxes comprising clothes, beauty products are the most popular kind of subscriptions. Curation boxes purpose to surprise the consumer with individualized experiences in diverse categories such as food, apparel, beauty and others. To add on, surging technological advancements and burgeoning demands for online shopping, software applications and providers have also enabled the consumers to delay, modify, scale up or scale down their subscription orders. However, overbuying issues, privacy and security concerns, unclear value, unclear return policies tend to hinder the market growth.
Moreover, in 2018, women subscribers held a prominent share of 55.8%, followed by men and kids’ subscribers. The women subscription e-commerce market at global scale was valued at US$ 7.39 billion in 2018 and is projected to witness astonishing CAGR of 66.1% during the forecast period. In addition, men subscribers held around 29.9% market share in the respective market on account of surging demand of products such as razors, shaving creams and other men grooming products over the years. Hence, the segment garnered revenue of US$ 3.97 billion in 2018. While online mode of payment captured the lead share of 69.6% during 2018 attributed to surging government initiatives in terms of cashless economy and rapid digitization.
To conclude, subscription e-commerce business has been growing at a very accelerating pace due to growing number of consumers signing up for various subscription services. It has been observed that the market size as well adoption rates are reaching all-time highs. Ranging from beauty products to health care and fitness subscription kits to pet food, the subscription-based services aim to offer end to end solutions to the end users. Global subscription e-commerce market generated revenue of US$ 13.23 billion in 2018 and is expected to reach US$ 478.21 billion by 2025 experiencing robust CAGR of 68.0% over the forecast period (2019-2025).
Also, for better understanding of subscription e-commerce market, detailed analysis has been conducted for different regions along with their countries including North America (US), Europe (UK, France, Nordics), Asia Pacific (China, India, Japan), and rest of the world. The Rest of world includes regions such as Latin America and Middle East. Based on the estimation, North America dominated the global subscription e-commerce market, accounting for revenue share of 67.99% in 2018. On account of majority of subscription-based companies being in North America and huge awareness among the developed countries such as United States about the subscription-based services has significantly fostered the regional market.
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Some of the major players operating in the global subscription e-commerce market include Dollar Shave Club, Inc., Blue Apron Holding Inc, Personalized Beauty Discovery, Inc. (Ipsy), Hello Fresh, EdgeWell Personal Care (Harry's), PetSmart, Inc., Netflix, Flintobox, Nature Delivered Ltd (Graze) and The Walt Disney Company.
Global subscription e-commerce Market was valued at US$ 13.23 billion in 2018 and is expected to grow at a CAGR of 68% during the forecast period 2019-2025, to reach a market size of US$ 478.21 billion by 2025. North America dominated the market, with 67.99% share in 2018. However, Asia-Pacific is expected to witness highest CAGR growth of 75.9% during the analyzed period.
Table of Contents
1. MARKET INTRODUCTION
2. RESEARCH METHODOLOGY OR ASSUMPTION 19
3. INDUSTRY PERFORMANCE 21
4. EXECUTIVE SUMMARY 22
5. MARKET OVERVIEW 26
6. LEGAL & REGULATORY FRAMEWORK 35
7. SUBSCRIPTION BOX SHIPPING SERVICES 39
8. PRICING MODEL 42
9. USED CASE STUDY OF SUBSCRIPTION E-COMMERCE MARKET 47
10. DEMAND AND SUPPLY SIDE ANALYSIS 51
11. WORKING MODEL OF SUBSCRIPTION E-COMMERCE INDUSTRY 57
12. VALUE CHAIN ANALYSIS 62
13. MARKET INSIGHTS BY APPLICATION 64
14. MARKET INSIGHTS BY END USERS 76
15. MARKET INSIGHTS, BY PAYMENT MODE (2018-2025) 82
16. MARKET INSIGHTS BY REGION 86
17. COMPETITIVE SCENARIO 124
18. TOP COMPANY PROFILES 130
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