How We Behave: The Value of ‘Emotional Alpha’
July 17, 2020 at 11:22 AM EDT
By Riverfront Investment Group A study by Amos Tversky and Daniel Kahneman in 1992, showed that for most people, the distress of loss is twice as powerful as the pleasure from an equivalent gain. The experience of the COVID-19 pandemic on investor behavior during the sharp decline and subsequent...